%0 Journal Article %T The concept of sustainable consumption and consumer culture %A Kalashnikova, S.. %K environmental marketing, eco-friendly product, the perception of the goods by the consumer. %J Actual directions of scientific researches of the XXI century: theory and practice %D 2015 %N 3 %P 3 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov