TY JOUR TI SELF-BRANDING AS A CONDITION FOR SUCCESS IN A PROFESSIONAL CAREE KW self-branding KW professional career KW career paths KW career KW professional KW labor market JO Management of the Personnel and Intellectual Resources in Russia AU Muhametshina, G.R. AU MINNIBAEVA, L.R. PY 2024 IS 13 PB INFRA-M Academic Publishing LLC.