TY  JOUR
TI  A Comparative Study of the Business Models of NIKE and Adidas
KW  Adidas
KW  business model
KW  companies
KW  marketing
KW  NIKE
KW  Inc
KW  sports
KW  strategies
JO  Scientific Research and Development. Economics
AU  Camara, M..
PY  2024
IS  12
PB  INFRA-M Academic Publishing LLC.