TY JOUR TI METHODOLOGICAL APPROACHES TO ASSESSING THE EFFECTIVENESS OF THE IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN THE SERVICE SECTOR KW service sector KW digital technologies KW performance evaluation KW digitalization KW economic efficiency JO Actual directions of scientific researches of the XXI century: theory and practice AU Makarov, E.I. AU Semenov, M.V. AU Semenova, E.E. PY 2024 IS 12 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov