TY JOUR TI STAFF MOTIVATION IN THE CONTEXT OF DIGITALIZATION: A HOLISTIC APPROACHE KW digitalization KW artificial intelligence KW holistic approach KW motivational level KW assessment of the consistency of the mission and goals of personnel JO Actual directions of scientific researches of the XXI century: theory and practice AU Boris, O.A. AU Parakhina, V.. PY 2024 IS 12 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov