00550naa#a2200169#i#450# EN\\bibl\11912 20260130062922.5 1995-042X 20160616b2016####ek#y0engy0150####ca RUS RU The story of the merchant as a component of the tourism brand of the historic town (on the example of Yaroslavl) Journal article CHERKIZOVO Russian State University of Tourism and Service 2016 12 с. Journal article local Obnorskaya Nina zh-szf.ru