00541naa#a2200169#i#450# EN\INFRA-M\bibl\1320 20241110053734.7 2306-627X 20140204b2014####ek#y0engy0150####ca RUS RU The Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization Journal article Moscow INFRA-M Academic Publishing LLC. 2014 4 с. Journal article local Shchepetkova D. zh-szf.ru