00630naa#a2200193#i#450# EN\INFRA-M\bibl\69466 20260118115320.7 2305-7807 20230626b2023####ek#y0engy0150####ca RU DIGITAL TRANSFORMATION OF BRAND MANAGEMENT IN THE SYSTEM OF INTELLECTUAL ASSETS OF THE ENTERPRISE Journal article Moscow INFRA-M Academic Publishing LLC. 2023 5 с. Journal article local Маркетинг. 339.138 Zakaryan Mikhail Rafaelovich Ziyatdinova V. D. Kolesnichenko R. I. zh-szf.ru