The ontology of the warrant holds the anthropomorphic sense of architecture in the structures of verbal descriptions, mathematical symbols and graphic styles. Technological thinking separates natural form into its component parts during the design simulations that replicated the known methods of manufacture. The functionalist models of domestic, industrial and cultural processes according to technological schemes, distinguishing their operations and productive stages of completion. Technology models a person as devoid of the consciousness of the raw materials that are transformed in the process, either as an external observer, composition and shape occurring in the building processes. Here we find a complementarity formalism and functionalism: the two halves of architectural thinking based on the technology. The thinking of the modernist split because, to move and process the necessary funds to function, and visual expressions functions need to have other means of graphical representation of the art form. Ginzburg´s ideas about "hygiene target of perception" is very close to the ideas of "rational aesthetics", N. Ladovskiy due to the common technological principle of the origin of these concepts. The differences between doctrines subject practical-laying the foundations of formal composition, the leaders of ASNOVA based on the objectives of the formation of a typology of expressive means of architecture, being distracted from the task of social construction.