The transition to “smart manufacturing”, the formation of a new consumer ethics, the development of a network society, the entry into the generation Z market, the “era” of the silver economy and, finally, force majeure circumstances (the declared pandemic) are external factors that pose a serious challenge to HR management of companies. Changes are also taking place in the change of managerial paradigms – from classical management with a rigid hierarchy to partnership and cross – functional interaction.In the Vuca world, the transformation of HR management is taking place: from a transactional function to a business support function.Benchmarking is an excellent tool for studying experience and generating ideas in the field of HR technologies. Openness of companies – the presentation of their unique projects to a wide audience is a great opportunity for small companies to learn from experience and adapt HR solutions to their tasks. Project Overview of the «WOW! HR» is represented by 9 unique nominations: Action! Digital Solutions, HR Hero, Play Hard, Save, Work Place, Level Up, Make Team, Be Cool. The statistics of projects from 2016 to 2019 allows you to track trends in HR solutions, deeply study projects and use the ideas of experts to adapt in your company.