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 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">Scientific Research and Development. Modern Communication Studies</journal-id>
   <journal-title-group>
    <journal-title xml:lang="en">Scientific Research and Development. Modern Communication Studies</journal-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Научные исследования и разработки. Современная коммуникативистика</trans-title>
    </trans-title-group>
   </journal-title-group>
   <issn publication-format="online">2587-9103</issn>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="publisher-id">42893</article-id>
   <article-id pub-id-type="doi">10.12737/2587-9103-2021-10-2-11-15</article-id>
   <article-categories>
    <subj-group subj-group-type="toc-heading" xml:lang="ru">
     <subject>Общие проблемы коммуникативистики</subject>
    </subj-group>
    <subj-group subj-group-type="toc-heading" xml:lang="en">
     <subject>Common problems of the theory of communication</subject>
    </subj-group>
    <subj-group>
     <subject>Общие проблемы коммуникативистики</subject>
    </subj-group>
   </article-categories>
   <title-group>
    <article-title xml:lang="en">Trajectories of Modern Study of Public Discourse (On the Base of English-Language and Russian-Language Covid Thematic-Oriented Texts)</article-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Траектории современного изучения публичного дискурса (на примере англоязычных и русскоязычных текстов ковидной тематической направленности)</trans-title>
    </trans-title-group>
   </title-group>
   <contrib-group content-type="authors">
    <contrib contrib-type="author">
     <name-alternatives>
      <name xml:lang="ru">
       <surname>Грейдина</surname>
       <given-names>Н. Л.</given-names>
      </name>
      <name xml:lang="en">
       <surname>Greydina</surname>
       <given-names>N. Л.</given-names>
      </name>
     </name-alternatives>
     <email>greidina@yahoo.com</email>
     <bio xml:lang="ru">
      <p>доктор филологических наук;</p>
     </bio>
     <bio xml:lang="en">
      <p>doctor of philological sciences;</p>
     </bio>
     <xref ref-type="aff" rid="aff-1"/>
    </contrib>
   </contrib-group>
   <aff-alternatives id="aff-1">
    <aff>
     <institution xml:lang="ru">Дипломатическая академия МИД России</institution>
    </aff>
    <aff>
     <institution xml:lang="en">Diplomatic Academy of the Russian Foreign Affairs Ministry</institution>
    </aff>
   </aff-alternatives>
   <volume>10</volume>
   <issue>2</issue>
   <fpage>11</fpage>
   <lpage>15</lpage>
   <self-uri xlink:href="https://zh-szf.ru/en/nauka/article/42893/view">https://zh-szf.ru/en/nauka/article/42893/view</self-uri>
   <abstract xml:lang="ru">
    <p>Данное исследование посвящено актуальным проблемам публичного дискурса с тематической ориентированностью ковидной направленности. Большое значение имеет выбор методологической траектории освещения проблемы для объективизации полученных результатов. В рамках научной статьи обозначается сущность стратегии и тактики по применению методологической составляющей на примере текстов публичного дискурса. Методология исследования отражает комплекс методов контент-анализа (содержательного и структурного), интент-анализа, дискурс-анализа, сочетание которых является объективной основой для комплексного изучения и понимания публичного дискурса ковидной тематической направленности. Это позволяет осуществить прагмаописание текстов публичного дискурса ковидной тематической направленности на основе языковой и неязыковой репрезентации.</p>
   </abstract>
   <trans-abstract xml:lang="en">
    <p>The study is devoted to topical issues of public discourse with a thematic focus of covid orientation. Of great importance is the choice of the methodological trajectory of the problem coverage for the objectification of the results obtained. Within the framework of the research article the essence of the strategy and tactics for the application of the methodological component is indicated based on the example of public discourse texts. The research methodology reflects the methods of content analysis (of content and structural character), intent analysis, and discourse analysis, the combination of which is an objective basis for a comprehensive study and understanding of public discourse of covid thematic orientation. This makes it possible to carry out a pragmatic description of the public discourse texts of covid thematic orientation on the basis of linguistic and non-linguistic representation.</p>
   </trans-abstract>
   <kwd-group xml:lang="ru">
    <kwd>публичный дискурс</kwd>
    <kwd>ковидная тематика</kwd>
    <kwd>содержательный контент-анализ</kwd>
    <kwd>структурный контент-анализ</kwd>
    <kwd>интент-анализ</kwd>
    <kwd>дискурс-анализ</kwd>
    <kwd>военная метафора</kwd>
   </kwd-group>
   <kwd-group xml:lang="en">
    <kwd>Public discourse</kwd>
    <kwd>covid topics</kwd>
    <kwd>meaningful content analysis</kwd>
    <kwd>structural content analysis</kwd>
    <kwd>intent analysis</kwd>
    <kwd>discourse analysis</kwd>
    <kwd>military metaphor</kwd>
   </kwd-group>
  </article-meta>
 </front>
 <body>
  <p></p>
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