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 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">Scientific Research and Development. Russian Journal of Project Management</journal-id>
   <journal-title-group>
    <journal-title xml:lang="en">Scientific Research and Development. Russian Journal of Project Management</journal-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Научные исследования и разработки. Российский журнал управления проектами</trans-title>
    </trans-title-group>
   </journal-title-group>
   <issn publication-format="online">2587-6279</issn>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="publisher-id">47215</article-id>
   <article-id pub-id-type="doi">10.12737/2587-6279-2021-10-3-21-29</article-id>
   <article-categories>
    <subj-group subj-group-type="toc-heading" xml:lang="ru">
     <subject>Методы и инструменты управления проектом</subject>
    </subj-group>
    <subj-group subj-group-type="toc-heading" xml:lang="en">
     <subject>Methods and instruments of project management</subject>
    </subj-group>
    <subj-group>
     <subject>Методы и инструменты управления проектом</subject>
    </subj-group>
   </article-categories>
   <title-group>
    <article-title xml:lang="en">Limitations in the Use of Social Network Analysis Methods in Marketing Project Management</article-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Ограничения в использовании методов анализа социальных сетей в управлении маркетинговым проектом</trans-title>
    </trans-title-group>
   </title-group>
   <contrib-group content-type="authors">
    <contrib contrib-type="author">
     <name-alternatives>
      <name xml:lang="ru">
       <surname>Акимова</surname>
       <given-names>Е. В.</given-names>
      </name>
      <name xml:lang="en">
       <surname>Akimova</surname>
       <given-names>E. V.</given-names>
      </name>
     </name-alternatives>
     <xref ref-type="aff" rid="aff-1"/>
    </contrib>
   </contrib-group>
   <aff-alternatives id="aff-1">
    <aff>
     <institution xml:lang="ru">ООО Лайон Коммьюникейшнз</institution>
     <country>Россия</country>
    </aff>
    <aff>
     <institution xml:lang="en">Lion Communications</institution>
     <country>Russian Federation</country>
    </aff>
   </aff-alternatives>
   <volume>10</volume>
   <issue>3</issue>
   <fpage>21</fpage>
   <lpage>29</lpage>
   <history>
    <date date-type="received" iso-8601-date="2021-11-12T00:00:00+03:00">
     <day>12</day>
     <month>11</month>
     <year>2021</year>
    </date>
   </history>
   <self-uri xlink:href="https://zh-szf.ru/en/nauka/article/47215/view">https://zh-szf.ru/en/nauka/article/47215/view</self-uri>
   <abstract xml:lang="ru">
    <p>Одним из трендов рынка труда на ближайшие 10-15 лет является навык в управлении проектами. В таких условиях профессиональное образование проектного менеджера становится особенно актуальным, так как зачастую полностью заменить его опытом работы оказывается невозможным. &#13;
Одной из наиважнейших для успеха проекта областей является управление коммуникациями, при этом в этой области, в отличие от многих других, не используются инструменты, позволяющие проводить анализ качества коммуникаций. Относительно недавно появился метод анализа социальных сетей (social network analysis, SNA), позволяющий, в том числе, анализировать коммуникации в проектах. Исследователи пишут о применимости этой методологии в управлении проектами. В данной статье будет выявлена часть ограничений в использовании SNA в проектном управлении.</p>
   </abstract>
   <trans-abstract xml:lang="en">
    <p>One of the trends of the labor market is project management skills. In such conditions, the professional education of a project manager becomes especially relevant since it is often impossible to completely replace it with work experience.&#13;
One of the most vital areas for project success is communication management. Nevertheless, in this area, unlike many others, tools that allow objectively analyzing the quality of communications are not used. Relatively recently, a method of social network analysis (SNA) has appeared, which enables, among other things, analyzing communications in projects. Researchers wrote about the applicability of this methodology in project management. This article will identify some of the limitations in the use of SNA in project management.</p>
   </trans-abstract>
   <kwd-group xml:lang="ru">
    <kwd>анализ социальных сетей</kwd>
    <kwd>SNA</kwd>
    <kwd>social network analysis</kwd>
    <kwd>управление проектами</kwd>
    <kwd>коммуникации в управлении проектами</kwd>
    <kwd>маркетинг</kwd>
   </kwd-group>
   <kwd-group xml:lang="en">
    <kwd>social network analysis</kwd>
    <kwd>SNA</kwd>
    <kwd>social network analysis</kwd>
    <kwd>project management</kwd>
    <kwd>communication in project management</kwd>
    <kwd>marketing</kwd>
   </kwd-group>
  </article-meta>
 </front>
 <body>
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