Auditor Auditor Аудитор 1998-0701 55230 10.12737/1998-0701-2022-8-10-29-35 Анализ и диагностика ANALYSIS AND DIAGNOSTIC Анализ и диагностика The Specifi cs of Assessing the Investment Attractiveness of Shares of a Public Company by Investors Специфика оценки инвестиционной привлекательности акций публичной компании инвесторами Грибина Е. Н. Gribina E. N.

кандидат экономических наук;

candidate of economic sciences;

 Савченко Е. О. Savchenko E. O. savchenko_eugene@mail.ru

кандидат политических наук;

candidate of political sciences;

 Российская академия народного хозяйства и государственной службы при Президенте РФ Russian Academy of National Economy and Public Administrarion under the President of the Russian Federation Смоленский государственный университет Smolensk State University 01 12 2022 01 12 2022 8 10 29 35 23 11 2022 https://zh-szf.ru/en/nauka/article/55230/view

Статья посвящена особенностям оценки инвестиционной привлекательности компаний со стороны частных инвесторов на примере достаточно популярной среди инвесторов (более 50% акций компании находятся в свободном обращении) французской транснациональной компании LVMH. В работе применен подход Бенджамина Грэхэма, основанный на фундаментальном анализе, при этом в ходе расчетов было установлено, что есть некоторые ограничения на его использование, что потребовало определенной модификации и введения ряда новых показателей.

Th e article is devoted to the peculiarities of assessing the investment attractiveness of companies by private investors on the example of a fairly popular among investors (more than 50% of the company’s shares are in free fl oat) French transnational company LVMH. Th e work uses the approach of Benjamin Graham, based on fundamental analysis, while during the calculations it was found that there are some restrictions on its use, which required some modifi cation and the introduction of a number of new indicators.

 оценка инвестиционной привлекательности акций финансовый анализ фундаментальный анализ инвестиционный анализ Бенджамин Грэхэм assessment of the investment attractiveness of shares fi nancial analysis fundamental analysis investment analysis Benjamin Graham

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