The article discusses the concept of an operating model of personnel management, which is understood as a way of organizing and performing the functions of personnel management, which can perform both employees of the service of this organization and third -party employees. The effectiveness of operating models of personnel management increases the efficiency of the organization as a whole. With the help of operating models, the organization can radically change the personnel management strategy, implement innovative personnel management technologies proposed by the main office of the organization, especially in a situation where the existing personnel management service resists these innovations. When choosing a personnel management model, it is important to determine the key competencies and expectations of the organization. In particular, when deciding to use the “HR-Business Partner” model, it is necessary to search and select a professional with the necessary level of knowledge and skills that should be carefully described and analyzed. The key factor in low efficiency based on the results of the introduction of operating models of personnel management is a non-compliance of what is in reality that it is necessary to organize what is actually happening as a result of the implementation of the project.