MARKETING ASPECTS OF CREATION AND FUNCTIONING OF INDUSTRIAL PARKS IN THE REGIONS
Rubrics: ECONOMICS AND MANAGEMENT
Authors:
Type:
Article
Pages:
from 345
to 349
Status:
Published
Received:
27.11.2015
Accepted:
27.11.2015
Published:
27.11.2015
Language:
Russian
Keywords:
industrial park, marketing, marketing information, marketing communication
Abstract (English):
The article examines the issues associated with the use of marketing in the creation and functioning of industrial parks. Particular attention is paid to the formation of marketing data to allow evaluation of the effectiveness of the industrial parks. The authors prove that the geo information system of industrial parks must be one of the key tools to ensure marketing data for potential investors and residents: and it should be the basis for the formation of programs and measures of state support of development of modern industrial infrastructure of the country.
The article examines the issues associated with the use of marketing in the creation and functioning of industrial parks. Particular attention is paid to the formation of marketing data to allow evaluation of the effectiveness of the industrial parks. The authors prove that the geo information system of industrial parks must be one of the key tools to ensure marketing data for potential investors and residents: and it should be the basis for the formation of programs and measures of state support of development of modern industrial infrastructure of the country.
Keywords:
industrial park, marketing, marketing information, marketing communication
industrial park, marketing, marketing information, marketing communication
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