samara, Samara, Russian Federation
Methodological tools of process management are the most relevant means of developing the operational activities of processes and management facilities of economic systems of the «organization type. Scientific literature and empirical research have made it possible to establish the composition and content of the attributes of process management and its components for scientific and practical use in the economic and social environment. The paper presents the regulatory and current state of one of the key management subprocesses that determine the competitiveness and stability of an economic system in a market environment, the product promotion management subprocess. The study of system and process attributes within the framework of the subprocess of product promotion management to the consumer determines the completeness and sufficiency of their composition and content, which makes it possible to identify problems that prevent the improvement of the main economic indicators of the economic system. The identification and justification of innovative proposals to eliminate problems are aimed at achieving high performance of the selected management subprocess of the basic organization in the social and economic environment.
economic system, management subprocess, product promotion, consumers, attributes of the subprocess, problems, proposals, expertise, economic indicators
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