Russian Federation
Russian Federation
The purpose of this article is to analyze the impact of working conditions and public data on motivation and recruitment. Research methods: information analysis and synthesis, correlation analysis. The object of research is employee motivation. The article analyzes past research on staff motivation and the impact of public information on the labor market. The study proved that at the macro level between the regions of Russia, factors of working conditions and public information do not affect the recruitment and motivation of staff. As a result of the correlation analysis with the selection of variables (labor force participation in the labor market; the share of jobs with difficult and dangerous working conditions; changes in working conditions to the level of 2010; the level of Internet use by the population for shopping), it is proved that employment is formed due to reasons unrelated to working conditions and the digitalization of the economy. Selection criteria have been developed for applicants and employers in the context of digital transformation, as well as recommendations for organizations to create a modern HR brand in the labor market. The main selection criteria are: open access to information on social networks and other sources; completeness of information on social networks; recommendations and reviews; data on the possibilities and limitations of using digital technologies. The main recommendations for creating an HR brand for an organization are based on the openness of data about working conditions in the job description, the media and the public field. Thus, the formation of an HR brand for an organization can ensure competitiveness in recruitment in conditions of shortage of personnel in the labor market.
labor, employment, motivation, working conditions, vacancy, resume, public information, digital transformation
1. Aseev G.V. Eticheskie i pravovye aspekty primeneniya skrininga social'nyh setey v processe trudoustroystva [Tekst] / G.V. Aseev // Gumanitarnyy nauchnyy zhurnal. — 2025. — № 51. — S. 58–63.
2. Gromova N.V. Povyshenie proizvoditel'nosti truda kak prioritetnoe napravlenie rosta rossiyskoy ekonomiki [Tekst] / N.V. Gromova, A.G. Dmitriev // Kuznechnoshtampovochnoe proizvodstvo. Obrabotka materialov davleniem. — 2023. — № 3. — S. 113–118.
3. Gromova N.V. HRanalitika v sisteme upravleniya personalom sovremennoy organizacii [Tekst] / N.V. Gromova // Rol' biznesa v transformacii obschestva 2022: Sbornik materialov XVII Mezhdunarodnogo nauchnogo kongressa, Moskva, 11–15 aprelya 2022 goda. — M.: Izdvo Moskovskogo finansovopromyshlennogo universiteta «Sinergiya», 2022. — S. 164–167.
4. Efremova M.V. Osobennosti upravleniya personalom v vysokokonku rentnyh torgovyh organizaciyah [Tekst] / M.V. Efremova // Menedzhment v Rossii i za rubezhom. 2014. — № 6. — S. 117–123.
5. Zaharov D.K. Podbor personala s ispol'zovaniem social'nyh setey [Tekst] / D.K. Zaharov // Upravlenie. 2018. — № 1. — S. 25–30.
6. Odegov Yu.G. Stanovlenie novoy paradigmy nayma personala pri perehode k novomu (shestomu) tehnologicheskomu ukladu [Tekst] / Yu.G. Odegov, N.P. Tishkina, V.P. Koreckiy // Vestnik Udmurtskogo universiteta. Seriya Ekonomika i pravo. — 2025. — T. 35. — № 1. S. 43–52.
7. Oknyanskaya A.A. Rol' motivacii v sisteme upravleniya personalom v sovremennyh usloviyah [Tekst] / A.A. Oknyanskaya // Forum. — 2021. — № 2. — S. 156–163.
8. Razumov A.V. Faktory, vliyayuschie na motivaciyu personala predpriyatiya / A.V. Razumov [Tekst] / A.V. Razumov // Vestnik Tverskogo gosudarstvennogo tehnicheskogo universiteta. Seriya: Nauki ob obschestve i gumanitarnye nauki. — 2015. — № 1. — S. 155–161.
9. Fahrutdinova E.V. HRbrend, brend i reputaciya kompanii kak ob'ekty nematerial'noy sobstvennosti [Tekst] / E.V. Fahrutdinova, Yu.S. Kolesnikova // KE. 2013. — № 2. — S. 69–74.
10. Filipova I.A. Vliyanie cifrovyh tehnologiy na trud: orientiry dlya trudovogo prava [Tekst] / I.A. Filipova. — Nizhniy Novgorod: Izdvo Nacional'nogo issledovatel'skogo Nizhegorodskogo gos. universiteta im. N.I. Lobachevskogo, 2021. — 106 s.
11. Prohorov N. HRbrend 2025: reputaciya kompanii kak klyuchevoy faktor uderzhaniya sotrudnikov. [Elektronnyy resurs] // The HRD. — URL: https://thehrd.ru/articles/hrbrend 2025 reputaciya kompanii kak klyuchevoj faktor uderzhaniyasotrudnikov (data obrascheniya: 12.02.2025).
12. Regiony Rossii. Social'no-ekonomicheskie pokazateli. 2025: Stat.sb./Rosstat. — M., 2025 — 1035 s.
13. Rynok truda i zarabotnaya plata [Elektronnyy resurs] // Federal'naya sluzhba gosudarstvennoy statistiki. URL: https://www.rosstat.gov.ru/labor_market_employment_salaries (data obrascheniya: 12.02.2025).
