Mobilising the economic potential of the intangible cultural heritage, using it as the tourist attractions is in modern conditions the basis for sustainable development of historical settlements and historic areas. Bolgar Historical and Archaeological complex has passed a period of its formation and now is one of the largest and interesting conservation areas in the Russian Federation. Every year the tourist flow here is growing. Theatrical meeting in national traditions give a unique local flavor and are very popular among tourists. However, museum tourism product experiences a lack of ethnic component; and local population, irritated by mass tourist arrivals, is isolated from its formation. The difficulties, appearing as the result of searching the balance of market participants’ interests, are specific for the culture and tourism development in the whole world. Although the involvement of residents in local cultural projects is less expensive and more sustainable in the long term The problem of introduction of local population to the tourism development and the involvement of the intangible cultural heritage can be solved by the implementation of measures aimed at getting by the local population economic, social, cultural and other benefits. The article deals with the problem of introduction of local population in the processes of tourism development and the involvement of ethnic and cultural intangible heritage in tourist complex. The authors make conclusion about the possibilities of the combination of tangible and intangible components of heritage in Bolgar Historical and Archaeological complex as the prospects of its further development.
ethno-tourism, historical settlements, ethnic and cultural heritage, ethnic and cultural identity, Bolgar Historical and Archaeological complex.
1. Abalakov A.D., Drokov V.V., Pankeeva N.S., Sedykh S.A. Network of ecological paths at national park of the Baikal region as the tool for tourism activity organization. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 2013, No.1, pp. 48-58. (In Russ.).
2. Adashova T.A. Specially protected natural areas of Russia as the base for tourist natural space development. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 2012, No.1, pp. 45-52. (In Russ.).
3. Afanasiev O.E., Volkhina V.V. The role, significance and functions of skansen as a tourism resource of territory and representants of national traditions of natureuse. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 2015, vol.9, No.4, pp. 12-22. DOI:https://doi.org/10.12737/14527. (In Russ.).
4. Batalova L.V., Okonnikova T.I. Reserve museum «Indakar» as the base for touristic cultural, historical and natu- ral complex. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 2012, No.1, pp. 25-31. (In Russ.).
5. Zheltouhova D.V. Tendencies of development local history museum in Kuibyshev city 1950-1980 hs. Vektor nauki Tol’jattinskogo gosudarstvennogo universiteta [Vektor Nauki of Togliatti State University], 2013, No.3(25), pp. 329-334. (In Russ.).
6. Isachenko T.E. Ethnic tourism as a factor of degeneration and saving of traditional cultural landscape. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 2014, No.1, pp. 61-68. (In Russ.).
7. Klyuchikova V.B. Ethno parks: some aspects of formation and development in Russia and abroad. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 2013, No.1, pp. 59-67. (In Russ.).
8. Saenko N.R. Modern transformations of an idea of an opeair museum. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 2015, vol.9, No.4, pp. 23-30. DOI:https://doi.org/10.12737/14528. (In Russ.).
