Moskva, Moscow, Russian Federation
Moskva, Moscow, Russian Federation
Moskva, Moscow, Russian Federation
Moskva, Moscow, Russian Federation
The article addresses the problem of international business communication. When cooperation goes global, communication becomes difficult due to differences in cross-cultural characteristics and national values as well as different notions of seemingly ordinary things. Knowledge and understanding of this problem promote respect and sympathy to other social groups and to anticipate their expected reaction. The inclusion of the cultural component in business communication help to communicate more effectively with representatives of other countries and it is easier to encourage them to cooperate. The emphasis on “real” understanding with foreign counterpart, finding the right key to communicate with representatives of various national mentalities is an important part of successful international business. The authors analyze the possibility of a quantitative detection system of formalized parameters of culture by the method of socio-cultural indices of Hofstede and develop a system of analysis of cultural proximity based on self-organizing Kohonen maps. In this paper, the authors examine the paradigm of local civilizations, their characteristics and features, as well as the analysis of the civilizations of modernity. The article 1) describes the contents and features of sociocultural indexes, principles for their preparation and their calculation produced for individual states and for generalization of the currently existing civilizations; 2) describes the essence and structure of neural network approaches; 3) presents the results of neural network. The authors analyzed similar characteristics of identified civilization groups and the outcome of socio-cultural patterns, studied their adequacy for practical purposes, checked the adequacy of the model and drew conclusions based on the results of the experiments.
civilization, national culture, national values, intercultural interaction, neural networks, self-organizing Kohonen map, визуализация данных, организационная культура, интеллектуальный анализ данных.
Жалоба, что нас не понимают,
чаще всего происходит от того,
что мы не понимаем людей.
Василий Ключевский
Введение
Существенную часть предпринимательской деятельности занимает деловое общение. Но когда сотрудничество выходит на международный уровень, в коммуникации возникают особенные трудности из-за появления нового свойства - межкультурных характеристик и национальных качеств [4; 12].
1. Vlasova O. Budushchee ekonomicheskikh otnosheniy Rossii i Yaponii vo mnogom zavisit ot togo, sumeyut li biznesmeny dvukh stran preodolet’ kul’turnyy bar’er [The Future of Russia and Japan economic relations largely depends on whether the two countries’ businessmen will be able to overcome the cultural barrier]. Available at: http://expert.ru/expert/2015/14/ponyatdrugogo/ (accessed 12 March 2016).
2. Graficheskie metody analiza dannykh [Graphic data analysis methods]. Available at: http://www.bsu.ru/content/hec/biometria/ modules/stgraph.html (accessed 21 December 2013).
3. Debok G., Kokhonen T. Analiz finansovykh dannykh s pomoshch’yu samoorganizuyushchikhsya kart [The analysis of financial data using self-organizing maps]. Moscow, Al’pina Publ., 2001. 317 p.
4. Drogovoz P.A., Paskhina O.M. Natsional’nye innovatsionnye sistemy v mashinostroenii: zarubezhnyy opyt [National innovation systems in mechanical engineering: foreign experience]. Vestnik MGTU im. N.E. Baumana. Mashinostroenie. Aktual’nye problemy upravleniya mashinostroitel’nymi predpriyatiyami [Vestnik MSTU. NE Bauman. Mechanical Engineering. Actual machine-building enterprises management problems]. 2011, pp. 45-59.
5. Drogovoz P.A., Shiboldenkov V.A., Ivanov P.D. Obzor zarubezhnoy praktiki formirovaniya gosudarstvennykh innovatsionnykh strategiy i otsenka vozmozhnosti ikh adaptatsii v otechestvennykh usloviyakh [Review of foreign practice of forming the state of innovation strategies and to assess the possibility of their adaptation to local conditions]. Ekonomika i predprinimatel’stvo [Economy and Entrepreneurship]. 2015, I. 5, pp. 137-142.
6. Drogovoz P.A., Ivanov P.D. Perspektivy razvitiya biznes-informatiki kak mezhdistsiplinarnogo podkhoda k upravleniyu naukoemkimi promyshlennymi predpriyatiyami [Prospects for the development of business informatics as an interdisciplinary approach to the management of knowledge-intensive industrial enterprises]. Elektronnoe nauchno-tekhnicheskoe izdanie «Inzhenernyy zhurnal: nauka i innovatsii» [Electronic Scientific and technical publication “Engineering Journal: science and innovation”]. Moscow, MGTU im. N.E. Baumana Publ., 2013, I. 3. Available at: http://engjournal.ru/articles/654/654.pdf/
7. Drogovoz P.A., Sadovskaya T.G., Shiboldenkov V.A., Popovich A.L. Razrabotka neyrosetevykh instrumentov intellektual’nogo analiza ekonomicheskikh pokazateley [Development of neural network tools mining economic indicators]. Audit i finansovyy analiz [Audit and financial analysis]. 2015, I. 3, pp. 431-440.
8. Eliseeva I.I., Yuzbashev M.M. Obshchaya teoriya statistiki [General Theory of Statistics]. Moscow, Finansy i Statistika Publ., 2002. 480 p.
9. Zinov’ev A.Yu. Vizualizatsiya mnogomernykh dannykh [Visualization of multidimensional data]. Krasnoyarsk, Krasnoyarskii gosudarstvenniy tekhnicheskiy universitet Publ., 2000. 180 p.
10. Kuzyk B.N., Yakovets Yu.V. Tsivilizatsii: teoriya, istoriya, dialog, budushchee [Theory, History, Dialogue and the Future]. Severnoe Prichernomor’e - prostranstvo vzaimodeystviya tsivilizatsiy [The northern Black Sea - the space of interaction between civilizations]. Moscow, Institut ekonomicheskikh strategiy Publ., 2008, p. 18.
11. Koneva A. Mezhdunarodnyy zhurnal issledovaniy kul’tury [International Journal of Cultural Studies]. Teoriya kul’tury «Kriterii Khofsteda»: kul’tura imeet znachenie [Theory of Culture “Hofstede Criteria”: culture matters]. Available at: http://www.culturalresearch. ru/theor/32-hofsted (accessed 24 January 2016).
12. Paskhina O.M. Analiz evropeyskogo opyta postroeniya tekhnologicheskikh platform [Analysis of European experience in building technology platforms]. Vestnik MGTU im. N.E. Baumana. Mashinostroenie. Aktual’nye problemy upravleniya mashinostroitel’nymi predpriyatiyami [Vestnik MSTU. NE Bauman. Mechanical Engineering. Actual machine-building enterprises management problems]. 2011, pp. 73-86.
13. Ponomarev M.V., Smirnova S.Yu. Novaya i noveyshaya istoriya stran Evropy i Ameriki [Modern and Contemporary History of Europe and America]. Moscow, VLADOS Publ., 2000, V. 1, 288 p.
14. Reytingi i statistika. Naselenie. Vozrastnaya struktura naseleniya stran mira [Ratings and statistics. Population. The age structure of the population of the world]. Available at: http:// www.yestravel.ru/world/rating/people/age_structure (accessed 18 July 2014).
15. Sadovskaya T.G., Shiboldenkov V.A., Ivanov P.D. Optimizatsiya portfelya partnerov s pomoshch’yu instrumentov intellektual’nogo analiza dannykh [Optimization portfolio partners with tools of data mining]. Ekonomika i predprinimatel’stvo [Economy and Entrepreneurship]. 2015, I. 9, pp. 1094-1097.
16. Samoorganizuyushchiesya karty Kokhonena - matematicheskiy apparat [Self-organizing Kohonen maps - mathematical apparatus]. Availablу at:http://www.basegroup.ru/library/analysis/ clusterization/som/ (accessed 12 March 2016).
17. Serikov D.A., Doronin A.V. Spiral’naya dinamika soznaniya. Vozmozhnosti ispol’zovaniya rukovoditelem kollektiva [Spiral Dynamics consciousness. The possibility of using the head band]. Biznes Inform [Business Inform]. 2014, I. 3, pp. 364-371.
18. Frolov E.D Problema tsivilizatsiy v istoricheskom protsesse [A problem civilizations in the historical process]. Vestnik Sankt- Peterburgskogo universiteta [Bulletin of St. Petersburg State University]. 2006, I. 2, pp. 96-100.
19. Khaykin S. Neyronnye seti [Neural networks]. Moscow, «Vil’yams» Publ., 2006. 1104 p.
20. Khofstede tsentr [Hofstede center]. Available at: http://www. geert-hofstede.com/hofstede_dimensions.php (accessed 12 March 2016).
21. Chursin A., Makarov Yu. Management of Competitiveness. Theory and Practice. Springer International Publishing Switzerland, 2015. 378 p.
22. Hofstede G. Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations, 2nd Edition. Thousand OaksCA: Sage Publications, 2001. 596 pages.
23. Hofstede G. Dimensionalizing Cultures: The Hofstede Model in Context. (2011). 40 p.
24. Hofstede G. Dimensions do not exist: A reply to Brendan McSweeney. 2001. 8 p.
25. Hofstede G., Hofstede G. J., Minkov M. Cultures and Organizations: Software of the Mind. Revised and expanded 3rd Edition. New York: McGraw-HillUSA, 2010. 550 pages.
26. Hofstede G., Hofstede G. J., Pedersen P.B. Exploring Culture: Exercises, Stories and Synthetic Cultures. Yarmouth, Maine: Intercultural Press, 2002. 234 pages.
27. Hofstede G. The GLOBE debate: Back to relevance //Journal of International Business Studies. 2010. V. 41. I. 8. Pp. 1339- 1346.
