RESEARCH OF MEDIA EQUIPMENT OF RUSSIA PROJECT APPROACH TO YOUTH CONSOLIDATION
Abstract and keywords
Abstract (English):
The article is devoted to the study of the media image of Russia. The media image of the country is used to promote a positive image of the territory, and the study allows you to adjust its main features. Also, media image allows you to successfully carry out media influence on users in the media space. According to the authors, issues related to the assessment of the effectiveness of media managers deserve special attention. Criteria and indicators of media analysis are disclosed. In the process of conducting a study of the media image of Russia, a general view of the country in the international community is revealed. Describes a design solution to the problem of youth consolidation in order to improve the media image of Russia within the country through collaboration with the target audience.

Keywords:
media image, media influence, media space, consolidation, project
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