Moskva, Moscow, Russian Federation
Recent research of digitalization in different spheres of human activity has called for studies exploring communication to improve the process of interaction of regional authorities with target groups for specific government functions. The present study addresses this need through an exploration of communication practices in place promotion context. Based on the study of regional sites the paper points to the most effective ways of reaching different target audiences which can be useful for the economic development of the region.
digitalization in public relations, place promotion, communication practice
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