The article deals with the problem of media monopoly market impact upon merging and acquisition processes, diversification being the core of Big Business strategic management. This problem of monopolized markets indirectly influences media texts contents. Examples of ambivalent deals in Western mass media and examples of contradictory methodological discussions of these processes are scrutinized. The conclusions are drawn about ambivalent gist of monopolization in periods of scientific and technological revolutions. The purpose of this article is to consider a number of economic and sociocultural conflicts in the process of merging media enterprises and structures that claim a monopoly or oligopoly place in the market.
diversification; media industry; monopolization and media concentration; digitalization; media text; Big data
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