employee from 01.01.2009 until now
Novosibirsk, Novosibirsk, Russian Federation
Following article describes scoring method for international market from perspective of expansion, based on criteria’s that is widely used in economics and marketing. The idea of the method is estimating international market’s potential by using the criteria system and choosing most suited entering strategy by following an algorithm. Estimation of international market’s perspective contains quantitative data, for analyzing competition environment of sectorial market, possible targeted audience and logistics performance. The method can be used by any organization, regardless of its size or industry specifics, for estimating international’s market potential from perspective of expansion.
strategy, international market, market capacity, estimation of international market, expansion
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