employee
Sochi, Krasnodar, Russian Federation
The article considers the trends in the development of the medical services market in the Krasnodar Territory in the conditions of the spread of coronavirus infection, analyzes their impact on the activities of primary medical organizations, presents the development directions of the medical services market in the region in the conditions of the spread of COVID-19. Based on the results of the sociological study, trends in the development of the medical services market in the region in the context of the spread of coronavirus infection were identified: the introduction of new methods for diagnosing coronavirus infection (CT, tests), repurposing, hiring (reducing) medical personnel, refurbishing (refurbishing) a medical organization, treating patients with COVID-19, changing the financial situation of primary medical organizations, expanding the list of medical services. The directions of development of the market of medical services of the region in conditions of COVID-19 distribution are proposed. The purpose of the study is to determine the direction of development of the medical services market in the Krasnodar Territory in the conditions of the spread of COVID-19. The achievement of the goal of the study predetermined the setting and consistent solution of the following interrelated tasks: according to the results of a sociological study, highlight trends in the development of the medical services market in the Krasnodar Territory in the conditions of the spread of coronavirus infection; analyze the impact of trends on primary health care organizations in the region; to offer directions for the development of the medical services market of the Krasnodar Territory in the conditions of the spread of coronavirus infection. When compiling a review of literary sources on the topic of the study, the method of content analysis was applied. Analytical results of the assessment of trends in the development of the medical services market in the Krasnodar Territory in the context of the spread of COVID-19 were obtained using statistical and sociological methods of research - a survey and questionnaire of representatives of medical organizations of the primary level of the region. The results obtained during the study will be useful in the development of strategic documents and initiatives for the development of the medical services market in the Krasnodar Territory in the conditions of COVID-19 distribution.
trends of medical services market development, primary health care organizations, coronavirus infection, competition, COVID-19
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