graduate student
graduate student
The article examines the impact of the transition to the digital space on people and media culture. The introduction gives a brief description of the modern world in the era of globalism and digital transformation. The aim of the work is to analyze media culture and cyberspace, to trace the communicative aspect of the influence of virtual reality on personality. To do this, an analysis of scientific papers on this issue has been carried out, and trends based on the processes taking place in society are being investigated. The issues of the "digital divide" between countries, the "culture of cancellation", the problems of falsification of information on the Internet, including in the media, are highlighted. The authors propose to rely on cultural heritage, including media, as a factor preventing the unification of personality in the new reality.
media culture; digitalization; cyberspace; communications; cultural heritage
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