from 01.01.2003 to 01.01.2024
Yakutsk, Yakutsk, Russian Federation
Yakutsk, Russian Federation
UDK 303 Методы общественных наук
UDK 81 Лингвистика. Языкознание. Языки
GRNTI 19.00 МАССОВАЯ КОММУНИКАЦИЯ. ЖУРНАЛИСТИКА. СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ
GRNTI 19.21 Массовая коммуникация
OKSO 42.00.00 Средства массовой информации и информационно-библиотечное дело
OKSO 42.04.01 Реклама и связи с общественностью
BBK 6 ОБЩЕСТВЕННЫЕ НАУКИ
TBK 7 ОБЩЕСТВЕННЫЕ НАУКИ. ЭКОНОМИКА. ПРАВО.
the article reveals the methodology for developing a communicative strategic organization; the sphere of education and fundamental problems in it are analyzed; the procedure for developing a communication strategy for promoting an educational product is carried out and substantiated for the creation and implementation of large-scale communications between the consumer and development in three consecutive events: research, organizational and productive; about the expected results of the investigative actions, about the expected results of the procedures and about the expected general recommendations
communication strategy, promotion, education, methodology, marketing communications
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