In the article the stages of institutionalization of the key united organizations of the Finno-Ugric world are examined. The impact on the process of identification of the peoples living on the territory of the national republics of the Volga region, Karelia and others from the countries of Western Europe is shown. The viability of the concept "Finno-Ugric world" in modern Russian Federation is revealed . The use of "soft power" in the development of the concept "Finno-Ugric world" is presented.
Finno-Ugric nationalism, Finno-Ugria, World Congress of Finno-Ugric peoples, "soft power"
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