In the article the author defines basic principles of information and communication interaction in the dialog discourse «power – society», introducing the scheme of information and communication space. On the basis of certain examples the main groups of applied tools of information and communication technologies of authorities and population feedback system alignment are considered. One of the problems of efficient interaction development of "power-society" is considered by the author as information asymmetry, provoking the emergence of rumors filling "semantic gap". The author describes the most common social patterns of interaction between government and public.
information and communication technologies, the system of «feedback» information activity of administrative bodies
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