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Home / Journals / Scientific Research and Development. Economics / Volume 11 Issue 4 / Methodology for Choosing an Organization's Development Strategy Based on the Composition of a Polygon of Its Factors on a Swot Field
Methodology for Choosing an Organization's Development Strategy Based on the Composition of a Polygon of Its Factors on a Swot Field
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METHODOLOGY FOR CHOOSING AN ORGANIZATION'S DEVELOPMENT STRATEGY BASED ON THE COMPOSITION OF A POLYGON OF ITS FACTORS ON A SWOT FIELD
Rubrics: MANAGEMENT
UDK 658.8 Сбыт. Продажа. Реализация продукции
Polyakov V. A. 1
Fomicheva I. 2
Yudina O. 3
Authors:
1.  Tula branch of Financial University under the Government of the Russian Federation (Professor)

Russian Federation
2.  Financial University under the Government of the Russian Federation (Associate Professor)

Russian Federation
3.  Leo Tolstoy Tula State Pedagogical University (Department of Economics and Management, Associate Professor)

Tula, Russian Federation
Type:
Article
DOI:
https://doi.org/10.12737/2587-9111-2023-11-4-51-55
Pages:
from 51 to 55
Status:
Published
Received:
05.05.2023
Accepted:
21.06.2023
Published:
22.08.2023
Subject area:
UDK 658.8 Сбыт. Продажа. Реализация продукции
Language:
Russian
Keywords:
SWOT analysis, strategies, correlation matrix, expert analysis, strategy fields, strategy field vector
Abstract and keywords
Abstract (English):
An example of the choice of strategies based on the data of the expert matrix of SWOT analysis is considered. The vectors of the strategy field selection are shown. To coordinate expert assessments, the method of experts’ competence coefficients was adopted. A methodology for choosing an organization’s development strategy based on SWOT analysis data is proposed. Variants of strategies are proposed depending on the position of the matrix field.

Keywords:
SWOT analysis, strategies, correlation matrix, expert analysis, strategy fields, strategy field vector
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References

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