from 01.01.2021 to 01.01.2023
Moscow, Moscow, Russian Federation
UDK 31 Демография. Социология. Статистика
UDK 30 Теория, методология и методы общественных наук в целом. Социография
GRNTI 04.00 СОЦИОЛОГИЯ
TBK 7 ОБЩЕСТВЕННЫЕ НАУКИ. ЭКОНОМИКА. ПРАВО.
The article analyzes the methods related to the effectiveness of the marketing strategies of the company, and also considers the feasibility of long-term planning in the field of marketing. In an unstable economic situation both in Russia and around the world, the presence of a well-defined marketing strategy becomes a key factor for the successful functioning of the organization. However, in small and medium-sized companies in Russia, the importance of strategic planning in this area is often underestimated. The study of the extensive experience of industrialized countries clearly demonstrates that commercial actions aimed at achieving strategic goals are more effective and sustainable. The keywords of the article include marketing strategy, evaluation methods and categories of indicators indicating a wide range of approaches to the study of the effectiveness of marketing strategies and their subsequent evaluation.
marketing strategy, evaluation methods, categories of indicators
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5. Myasoedov, A. I. Prospects for the development of the Russian economy in modern conditions. Questions of modernization / A. I. Myasoedov // On the way to civil society. - 2023. - № 3(51). - Pp. 82-90. - EDN PHZIPL.
6. Radosteva, M. V. On the issue of labor productivity / M. V. Radosteva // Scientific achieve-ments of Belgorod State University. Series: Economics. Informati-ka. - 2018. - Vol. 45, No. 2. - pp. 268-272. - DOIhttps://doi.org/10.18413/2411-3808-2018-45-2-268-272. - EDN USCRQQ.
7. Theory of organization: Textbook for bachelors / L. R. Kotova, D. K. Balakhanova, A.V. Butov, S. P. Ivanova. - Moscow : Plekhanov Russian University of Economics, 2017. - 337 p. - ISBN 978-5-7307-1240-9. - EDN UQYJMU.
