from 01.01.2021 to 01.01.2023
Moscow, Moscow, Russian Federation
UDK 31 Демография. Социология. Статистика
UDK 30 Теория, методология и методы общественных наук в целом. Социография
GRNTI 04.00 СОЦИОЛОГИЯ
BBK 6 ОБЩЕСТВЕННЫЕ НАУКИ
TBK 7 ОБЩЕСТВЕННЫЕ НАУКИ. ЭКОНОМИКА. ПРАВО.
The development of the Internet has significantly changed business and marketing management strategies, considering it an integral part of the modern global information community. This global networking tool promotes globalization by removing geographical barriers and expanding opportunities for business development and expansion. Now the Internet is recognized as one of the most successful and effective means of trading. The article examines the main strategies for using the Internet in marketing campaigns, analyzes its structure, and highlights the key problems and prospects of using Internet marketing when expanding business to foreign markets. The opportunities provided by the online environment include a wide range of tools, such as digital marketing, social media, e-commerce and others, allowing companies to effectively promote their products and services, attract new customers and strengthen their positions in the global market.
internet marketing, social media, market, advertising, blogger
1. Ivanova, S. P. Izmeneniya v cifrovoy ekonomike i ee vliyanie na obschestvo / S. P. Ivanova, A. I. Myasoedov // Ekonomika. Sociologiya. Pravo. - 2023. - № 1(29). - S. 14-23. - DOIhttps://doi.org/10.22281/2542-1697-2023-02-01-14-23. - EDN XKIJMV.
2. Ivanova, S. P. Novye podhody k modelyam upravleniya intellektual'nym kapitalom / S. P. Ivanova, A. I. Myasoedov // Ekonomika. Sociologiya. Pravo. - 2021. - № 4(24). - S. 35-42. - EDN CQCRXY.
3. Myasoedov, A. I. Modelirovanie informacionnyh ugroz biznes-processa vnutri kommercheskoy organizacii / A. I. Myasoedov // Aktual'nye problemy strategicheskogo upravleniya territorial'nym razvitiem : Sbornik Materialov II Vserossiyskoy nauchno-prakticheskoy konferencii, Krasnodar, 22 maya 2020 goda / Kubanskiy gosudarstvennyy universitet, Fakul'tet upravleniya i psihologii. - Krasnodar: Kubanskiy gosudarstvennyy universitet, 2020. - S. 186-192. - EDN XLDDGA.
4. Radosteva, M. V. K voprosu o proizvoditel'nosti truda / M. V. Radosteva // Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya: Ekonomika. Informatika. - 2018. - T. 45, № 2. - S. 268-272. - DOIhttps://doi.org/10.18413/2411-3808-2018-45-2-268-272. - EDN USCRQQ.
5. Savel'eva, A. V. Komponenty formirovaniya konfliktologicheskoy kompetentnosti buduschih specialistov po reklame i svyazyam s obschestvennost'yu / A. V. Savel'eva // Nauchnyy vestnik Kryma. - 2019. - № 5(23). - S. 13. - EDN KKGNHB.
6. Savel'eva, A. V. Marketingovye aspekty strategii ustoychivogo rosta biznesa / A. V. Savel'eva // Ekonomika i upravlenie innovaciyami. - 2020. - № 4(15). - S. 47-52. - DOIhttps://doi.org/10.26730/2587-5574-2020-4-47-52. - EDN YANORU.
7. Teoriya organizacii : Uchebnoe posobie dlya bakalavrov / L. R. Kotova, D. K. Balahanova, A. V. Butov, S. P. Ivanova. - Moskva : Rossiyskiy ekonomicheskiy universitet imeni G.V. Plehanova, 2017. - 337 s. - ISBN 978-5-7307-1240-9. - EDN UQYJMU.
8. Ivanova, S. P. Izmeneniya v cifrovoy ekonomike i ee vliyanie na obschestvo / S. P. Ivanova, A. I. Myasoedov // Ekonomika. Sociologiya. Pravo. - 2023. - № 1(29). - S. 14-23. DOIhttps://doi.org/10.22281/2542-1697-2023-02-01-14-23. - EDN XKIJMV.
9. Ivanova, S. P. Novye podhody k modelyam upravleniya intellektual'nym kapitalom / S.P. Ivanova, A. I. Myasoedov // Ekonomika. Sociologiya. Pravo. - 2021. - № 4(24). - S. 35-42. - EDN CQCRXY.
10. Myasoedov, A. I. Modelirovanie informacionnyh ugroz biznes-processa vnutri kommercheskoy organizacii / A. I. Myasoedov // Aktual'nye problemy strategicheskogo upravleniya territorial'nym razvitiem : Sbornik Materialov II Vserossiyskoy nauchnoprakticheskoy konferencii, Krasnodar, 22 maya 2020 goda / Kubanskiy gosudarstvennyy universitet, Fakul'tet upravleniya i psihologii. - Krasnodar: Kubanskiy gosudarstvennyy universitet, 2020. - S. 186-192. - EDN XLDDGA.
11. Radosteva, M. V. K voprosu o proizvoditel'nosti truda / M. V. Radosteva // Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya: Ekonomika. Informatika. - 2018. - T. 45, № 2. - S. 268-272. - DOIhttps://doi.org/10.18413/2411-3808-2018-45-2-268-272. - EDN USCRQQ.
12. Savel'eva, A. V. Komponenty formirovaniya konfliktologicheskoy kompetentnosti buduschih specialistov po reklame i svyazyam s obschestvennost'yu / A. V. Savel'eva // Nauchnyy vestnik Kryma. - 2019. - № 5(23). - S. 13. - EDN KKGNHB.
13. Savel'eva, A. V. Marketingovye aspekty strategii ustoychivogo rosta biznesa / A. V. Savel'eva // Ekonomika i upravlenie innovaciyami. - 2020. - № 4(15). - S. 47-52. - DOIhttps://doi.org/10.26730/2587-5574-2020-4-47-52. - EDN YANORU.
14. Teoriya organizacii : Uchebnoe posobie dlya bakalavrov / L. R. Kotova, D. K. Balahanova, A. V. Butov, S. P. Ivanova. - Moskva : Rossiyskiy ekonomicheskiy universitet imeni G.V. Plehanova, 2017. - 337 s. - ISBN 978-5-7307-1240-9. - EDN UQYJMU.
