Russian Federation
Russian Federation
This article discusses the use of FOMO syndrome in the marketing strategy of the Perm company "Raklanova Brand". As part of the study, a universal methodology for using FOMO tools in enterprise marketing was developed, and a formalized survey was conducted. Based on the data obtained, practical recommendations for the implementation of FOMO strategies in the company's 45 marketing activities were formulated, a checklist and suggestions for improving some aspects were created.
FOMO; FOMO-tools; FOMO-principles; marketing; consumer behavior
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