Russian Federation
The article presents a comprehensive analysis of the state of the tourist destination "Belozero" in the context of the pandemic and post-pandemic period. The work examined the dynamics of the tourist flow, the number of collective accommodation facilities, their room stock and the holding of catering enterprises in the territory of the Kirillovsky, Belozersky and Vashkinsky municipal districts of the Vologda region. During the study, the strengths and weaknesses of the destination, as well as problems hindering its development, were identified. For example, the presence of significant cultural and historical potential of the districts is constrained by insufficiently developed infrastructure, poor transport accessibility, as well as a shortage of accommodation and catering facilities. The author also offers a number of strategic recommendations to improve the attractiveness of the destination, including the creation of inter-municipal tourism programs and the development of public-private partnerships in the field of tourism. Reasonable proposals are aimed at optimizing the processes of attracting tourist flow and increasing the competitiveness of the region in the tourism market.
tourism, destination "Beloozero," development issues, tourist infrastructure.
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