EXPERIENCE OF THE ANALYSIS OF PR SERVICE ACTIVITY OF REGIONAL AUTHORITIES (ON THE EXAMPLE OF THE OREL REGION)
Abstract and keywords
Abstract (English):
The article is the result of the analysis of sites of regional authorities, characterizing the activity of PR services. The research methodology includes the use of the method of document analysis, comparative analysis and logical interpretation of the results set out in the form of conclusions on the affected issue. The document is understood as the site of the authority, like the media; non-formalized document analysis is used as a kind of method. The document analysis was conducted in June 2015. In the analysis the following sites are used for the regional legislative power of the Orel region - http://oreloblsovet.ru/, for the executive - http://orel-region.ru/, for the judiciary - http: //oblsud.orl .sudrf.ru /. The results of the study are the results of the analysis of documents (sites) and the conclusions of the authors of the article about the possibility of using non-formal analysis to the evaluation of the government activity, about the effectiveness of the various branches of the Internet resource as the main mechanism for public relations.

Keywords:
PR, PR-service, public relations, regional authorities, Internet resources, analysis of documents, non-formalized analysis
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