Event tourism: Trends in regional development

I. Suslova; Lyubov Morozova

doi:10.12737/19172

EVENT TOURISM: TRENDS IN REGIONAL DEVELOPMENT Event tourism: Trends in regional development

АА Аа

Published in Services in Russia and abroad · Volume 10, Issue 1 · Pages 94–104 · Rubric: Section "Actual Problems of Development of Tourism and Service in Modern Conditions"

DOI: https://doi.org/10.12737/19172

Received: 24.04.2016 Accepted: 24.04.2016 Published: 24.04.2016 Language of publication: RUS

Authors

I. Suslova

Lyubov Morozova

I. Suslova

Lyubov Morozova

ABSTRACT

The article is devoted to event tourism as a promising area of tourist activity. Event tourism gained wide popularity in the world and is under development in Russia´s regions. Disclosure of its capacity is associated with understanding of the organization and carrying out of events of different functional orientation (business, sports, cultural, historical, holiday, etc.), and also with comprehension of the need to consolidate the joint efforts of all entities involved in the tourism sector and the countries concerned. The methodology of research is based on the comparative analytical method that lies in identifying, analysis and assessment of existing approaches to enhance the prestige and the role of event tourism in the regions of the country, give it national importance, identify new areas for development and attract the attention of tourists and the public. The article gives a brief analysis of outcomes of National Award in the field of event tourism «Russia Event Awards» in 2012– 2015, particularly, increasing the number of nominations, claimed by organizers, the number of participating regions, the diversity of the projects submitted by individual regions, are observed. As well as the assessment of directions of use the potential of event tourism Moscow region is given. The research results allowed identifying the following inherent to the present stage trend of regional development of event tourism in the country: growth of interest in its formation and promotion from the authorities, business structures of the tourism industry and the public; the desire for a more complete disclosure of existing capacity; the use of inter-regional partnerships in the development and implementation of the event-related projects; creation of the necessary material base; active promotion of event products on the market. The authors concluded that the identified trends in the development of regional event tourism in the Russian Federation have a positive orientation and provide a basis for predicting the growth of competitiveness in the domestic market.

KEYWORDS

Russian regions, event tourism, development

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GOST

Suslova I., Morozova L. Event tourism: Trends in regional development // Services in Russia and abroad. 2016. no. 1. pp. 94-104. DOI: https://doi.org/10.12737/19172. (Date of access 05.11.2026).

MLA

I. Suslova, Morozova L.. "Event tourism: Trends in regional development." Services in Russia and abroad 10.1 (2016): 94-104. DOI: https://doi.org/10.12737/19172.

APA

Suslova I., Morozova L. (2016). Event tourism: Trends in regional development. Services in Russia and abroad, 10(1), 94-104. https://doi.org/10.12737/19172

Chicago

I. Suslova, Morozova L.. "Event tourism: Trends in regional development." Services in Russia and abroad 10, no. 1 (2016): 94-104. https://doi.org/10.12737/19172.

WIKI

{{cite journal | author = Suslova I., Morozova L. | title = Event tourism: Trends in regional development | journal = Services in Russia and abroad | year = 2016 | volume = 10 | issue = 1 | pages = 94-104 | doi = 10.12737/19172 }}

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