Ugra: the promotion of the tourist potential in the domestic market

Tatyana Adashova; Natalya Kosareva; Viktoriya Lapochkina

doi:10.12737/19454

UGRA: THE PROMOTION OF THE TOURIST POTENTIAL IN THE DOMESTIC MARKET Ugra: the promotion of the tourist potential in the domestic market

АА Аа

Published in Servis Plus · Pages 17–25 · Rubric: Tourism

DOI: https://doi.org/10.12737/19454

Received: 06.05.2016 Accepted: 06.05.2016 Published: 06.05.2016 Language of publication: RUS

Authors

Tatyana Adashova

Natalya Kosareva

Viktoriya Lapochkina

Tatyana Adashova

Natalya Kosareva

Viktoriya Lapochkina

ABSTRACT

Economic efficiency of tourism industry and its benefits for the territories have fundamentally changed the attitude of the Russian regions to tourism in general for the past decade over the past decade. The regions that had traditionally specialized in other sectors of the economy began to show interest in its development. It leads to a natural reinforcing competition of those who took its place in the tourist business long ago, and those who has just started. One of the successfully developing regions, well-known among Russians as the leading oil-producing region – the Khanty-Mansi Autonomous Okrug (Yugra), is taking active steps not only to promote their tourism resources and ready tourism products, but also to strengthen their competitiveness in both domestic and foreign markets. Events (tourism exhibitions, forums, investment activities associated with the development and introduction of new tourist routes and participation in projects, creation of tourism websites, portals and many others. etc.), which take place in the district, contribute to the promotion of the territory as one of the most interesting Russian tourist destinations, and, as a consequence, lead to increasing of the tourist stream. Various tourism resources (ethnographic, ecological, cultural, historical and other) are the basis for building new and, most importantly, competitive tourism products. Among the promising directions are considered ethno-tourism and acquaintance of tourists with the national characteristics of the resident indigenous peoples of the North – Khanty, Mansi, Forest Nenets, Komi-Zyrians. The attractiveness of Ugra as a center of business tourism, which makes on its territory a variety of business, scientific, cultural and sporting events of all-Russian and international level, increases. Successful marketing policy for the promotion of the tourist potential of the Autonomous Okrug in the domestic and foreign markets contributes to the formation of a new image of Ugra as an attractive tourist center.

KEYWORDS

competitiveness, ethno-tourism, business tourism

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Editor in chief

Vadim Kortunov

kortunov@bk.ru

GOST

Adashova T., Kosareva N., Lapochkina V. Ugra: the promotion of the tourist potential in the domestic market // Servis Plus. 2016. no. 2. pp. 17-25. DOI: https://doi.org/10.12737/19454. (Date of access 12.09.2026).

MLA

Tatyana Adashova, Kosareva N., Lapochkina V.. "Ugra: the promotion of the tourist potential in the domestic market." Servis Plus 10.2 (2016): 17-25. DOI: https://doi.org/10.12737/19454.

APA

Adashova T., Kosareva N., Lapochkina V. (2016). Ugra: the promotion of the tourist potential in the domestic market. Servis Plus, 10(2), 17-25. https://doi.org/10.12737/19454

Chicago

Tatyana Adashova, Kosareva N., Lapochkina V.. "Ugra: the promotion of the tourist potential in the domestic market." Servis Plus 10, no. 2 (2016): 17-25. https://doi.org/10.12737/19454.

WIKI

{{cite journal | author = Adashova T., Kosareva N., Lapochkina V. | title = Ugra: the promotion of the tourist potential in the domestic market | journal = Servis Plus | year = 2016 | volume = 10 | issue = 2 | pages = 17-25 | doi = 10.12737/19454 }}

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