Strategy of a hotel enterprise: Aspects of formation under modern conditions

Zoya Makarenko; Yuliya Zhilkova; Liliya Nasyrova

doi:10.12737/20178

STRATEGY OF A HOTEL ENTERPRISE: ASPECTS OF FORMATION UNDER MODERN CONDITIONS Strategy of a hotel enterprise: Aspects of formation under modern conditions

АА Аа

Published in Services in Russia and abroad · Pages 3–15 · Rubric: Social and economic aspects of development of branches, complexes, enterprises and organizations of a services sector

DOI: https://doi.org/10.12737/20178

Received: 20.06.2016 Accepted: 20.06.2016 Published: 20.06.2016 Language of publication: RUS

Authors

Zoya Makarenko

Yuliya Zhilkova

Liliya Nasyrova

Zoya Makarenko

Yuliya Zhilkova

Liliya Nasyrova

ABSTRACT

The article deals with the question of the hotel services competitiveness and the impact of external factors on the formation of the hotel enterprises strategy. Despite the economic crisis, sanctions and anti-sanctions the hotel market still remains highly competitive. Today, however, supply exceeds demand, so in the foreseeable future it is not clear how the market will correct it. Under these conditions, hotels in Moscow constantly carry out monitoring of competitors´ pricing and assortment policy. Changing of a consumer portrait is a new trend that has appeared, which required a new approach to the formation of prices. Hoteliers are increasingly working on dynamic tariffs not only during a month, but weeks and even days. Thus, the number of hotels implementing the flexible hotel product sales system is increasing. When strategy construction the differentiation of customers is advanced to the forefront and the services that surpass competitor’s services by consumer characteristics is formed, ensuring the commercial success of the hospitality industry organizations.

KEYWORDS

: hotel enterprise, strategy, tariff segment, hotel product, indicators, competitiveness

1. Aleksandrova A.Yu. Mezhdunarodnyy turizm: uchebnik dlya vuzov. M.: KnoRus, 2010. S. 18.

2. Garanina E.N. Metodologiya i praktika formirovaniya konkurentnykh strategiy gostinichnykh kompaniy: monografiya / E.N. Garanina, Yu.V. Zabaev. M.: Logos, 2013. S. 26.

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Editor-in-Chief, editorial board chair

GOST

Makarenko Z., Zhilkova Y., Nasyrova L. Strategy of a hotel enterprise: Aspects of formation under modern conditions // Services in Russia and abroad. 2016. no. 4. pp. 3-15. DOI: https://doi.org/10.12737/20178. (Date of access 14.09.2026).

MLA

Zoya Makarenko, Zhilkova Y., Nasyrova L.. "Strategy of a hotel enterprise: Aspects of formation under modern conditions." Services in Russia and abroad 10.4 (2016): 3-15. DOI: https://doi.org/10.12737/20178.

APA

Makarenko Z., Zhilkova Y., Nasyrova L. (2016). Strategy of a hotel enterprise: Aspects of formation under modern conditions. Services in Russia and abroad, 10(4), 3-15. https://doi.org/10.12737/20178

Chicago

Zoya Makarenko, Zhilkova Y., Nasyrova L.. "Strategy of a hotel enterprise: Aspects of formation under modern conditions." Services in Russia and abroad 10, no. 4 (2016): 3-15. https://doi.org/10.12737/20178.

WIKI

{{cite journal | author = Makarenko Z., Zhilkova Y., Nasyrova L. | title = Strategy of a hotel enterprise: Aspects of formation under modern conditions | journal = Services in Russia and abroad | year = 2016 | volume = 10 | issue = 4 | pages = 3-15 | doi = 10.12737/20178 }}

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STRATEGY OF A HOTEL ENTERPRISE: ASPECTS OF FORMATION UNDER MODERN CONDITIONS Strategy of a hotel enterprise: Aspects of formation under modern conditions

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