FOCUS HR-TOURISM IN CREATING A POSITIVE BRAND ENTERPRISES AND ORGANIZATIONS OF THE BELGOROD REGION

Irina Rozdol&#039;skaya; Mariya Ledovskaya; Viktoriya Lysenko; Inna Bolotova

doi:10.12737/article_5947df58e64904.82956929

UDC

FOCUS HR-TOURISM IN CREATING A POSITIVE BRAND ENTERPRISES AND ORGANIZATIONS OF THE BELGOROD REGION

Published in Management of the Personnel and Intellectual Resources in Russia · Pages 17–24 · Rubric: Social and personnel policy

DOI: https://doi.org/10.12737/article_5947df58e64904.82956929

Received: 19.06.2017 Accepted: 14.07.2017 Published: 14.07.2017 Language of publication: RUS

Authors

Irina Rozdol'skaya

Mariya Ledovskaya

Viktoriya Lysenko

Inna Bolotova

Irina Rozdol'skaya

Academic degree: doctor of economic sciences

Belgorodskiy universitet kooperacii, ekonomiki i prava professor · Russian Federation

Mariya Ledovskaya

Academic degree: candidate of economic sciences

Belgorodskiy universitet kooperacii, ekonomiki i prava docent · Russian Federation

Viktoriya Lysenko

Academic degree: candidate of economic sciences

Belgorodskiy universitet kooperacii, ekonomiki i prava starshiy prepodavatel' · Russian Federation

Inna Bolotova

Belgorodskiy universitet kooperacii, ekonomiki i prava soiskatel' · Russian Federation

ABSTRACT

The article considers essential characteristics of HR-tourism gaining more and more popularity at the present stage of economic development. The article considers the system of functioning of the HR-tourism. During the study, the authors found that the HR-tourism is of great relevance, on this basis, the program of business-tour of the Belgorod region is proposed. The attention is focused on the revitalization of the direction of the HR-marketing that is inextricably linked to a new trend in the recreation industry – HR-tourism. Attention is drawn to the use of HR-technologies, which market is growing. Because of active development of HR-sphere some world key trends are considered. Attention is drawn to the HR-system of new generation, which should be interesting not only for hrs, but all workers. It is noted that the development of HR-tourism in the area of human resource management in the region undoubtedly will position its social orientation.

KEYWORDS

HR-management, HR-tourism, HR-branding, HR-technology.

Text

Одним из направлений современного менеджмента, отражающим управление и развитие человеческих ресурсов в организации, выступает HR-менеджмент [4], или кадровый менеджмент, основной целью которого является поиск и подбор персонала, принятие на работу, обучение и развитие, кадровый аудит, мотивация высококвалифицированных работников, кадровое обеспечение, оценка персонала и др.

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JATS XML

Otvetstvennyy sekretar'

Anastasia Lobacheva

aslobacheva@mail.ru

GOST

Rozdol'skaya I. V., Ledovskaya M. E., Lysenko V. V., Bolotova I. S. FOCUS HR-TOURISM IN CREATING A POSITIVE BRAND ENTERPRISES AND ORGANIZATIONS OF THE BELGOROD REGION // Management of the Personnel and Intellectual Resources in Russia. 2017. no. 3. pp. 17-24. DOI: https://doi.org/10.12737/article_5947df58e64904.82956929. (Date of access 13.09.2026).

MLA

Irina Rozdol'skaya, Ledovskaya M. E., Lysenko V. V., Bolotova I. S.. "FOCUS HR-TOURISM IN CREATING A POSITIVE BRAND ENTERPRISES AND ORGANIZATIONS OF THE BELGOROD REGION." Management of the Personnel and Intellectual Resources in Russia 6.3 (2017): 17-24. DOI: https://doi.org/10.12737/article_5947df58e64904.82956929.

APA

Rozdol'skaya I. V., Ledovskaya M. E., Lysenko V. V., Bolotova I. S. (2017). FOCUS HR-TOURISM IN CREATING A POSITIVE BRAND ENTERPRISES AND ORGANIZATIONS OF THE BELGOROD REGION. Management of the Personnel and Intellectual Resources in Russia, 6(3), 17-24. https://doi.org/10.12737/article_5947df58e64904.82956929

Chicago

Irina Rozdol'skaya, Ledovskaya M. E., Lysenko V. V., Bolotova I. S.. "FOCUS HR-TOURISM IN CREATING A POSITIVE BRAND ENTERPRISES AND ORGANIZATIONS OF THE BELGOROD REGION." Management of the Personnel and Intellectual Resources in Russia 6, no. 3 (2017): 17-24. https://doi.org/10.12737/article_5947df58e64904.82956929.

WIKI

{{cite journal | author = Rozdol'skaya I. V., Ledovskaya M. E., Lysenko V. V., Bolotova I. S. | title = FOCUS HR-TOURISM IN CREATING A POSITIVE BRAND ENTERPRISES AND ORGANIZATIONS OF THE BELGOROD REGION | journal = Management of the Personnel and Intellectual Resources in Russia | year = 2017 | volume = 6 | issue = 3 | pages = 17-24 | doi = 10.12737/article_5947df58e64904.82956929 }}

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