THE DYNAMICS OF VALUE ORIENTATIONS IN THE HEALTH SPHERE: FROM SOVIET HEALTH-PRESERVING PRACTICES TO THE PHENOMENON OF MUSCLE DYSMORPHIA IN THE DIGITAL ERA​​​​​​​​​​​​​​​​
Abstract and keywords
Abstract:
The article is devoted to the study of the relationship between personal value orientations and attitudes toward health-preserving practices in historical dynamics. It examines the transformation of concepts of physical development from the Soviet model of a harmonious personality to contemporary forms of bodily preoccupation, including muscle dysmorphia. The influence of social media and digital culture on the formation of cognitive distortions in the perception of one’s own body among modern youth is analyzed.​​​​​​​​​​​​​​​​

Keywords:
health-preserving practices, value orientations, muscle dysmorphia, bigorexia, subjective well-being, physical culture, social media, corporeality, strength training, Soviet health ideology​​​​​​​​​​​​​​​​
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References

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