OVERVIEW OF DIGITAL LABOR PLATFORMS IN TERMS OF IMPROVING THE EFFICIENCY OF PERSONNEL MANAGEMENT
Abstract and keywords
Abstract:
The article examines the growing role of digital labor platforms as a key tool for organizations that actively work with temporary and freelance staff. The study presents an analysis of digital platforms available on the Russian market. A list of factors is formulated and presented for comparing the most popular platforms. Based on a comparison of leading services, including Jam Work, Yandex Pro, Naimix and others, practical recommendations on the selection and testing of solutions based on the goals of the organization are formulated. The article also suggests an algorithm of actions for companies interested in implementing digital labor platforms, including conducting a pilot project. In conclusion, the optimal strategy for using a combination of platforms is justified in order to achieve a balance between the speed of selecting the right employees and the security of the company from the legal side.

Keywords:
digital labor platforms, remuneration, temporary staff, the self-employed
Text
Text (PDF): Read Download
References

1. Trudovoy rynok-2025: platformy, avtomatizaciya i sokraschenie neravenstva [Elektronnyy resurs]. — URL: https://www.eg-online.ru/article/499790 (data obrascheniya: 06.10.2025).

2. Okolo 4,6% rossiyan v 2023 godu nahodili rabotu cherez cifrovye platformy [Elektronnyy resurs]. — URL: https://tass.ru/ekonomika/22139481 (data obrascheniya: ru (data obrascheniya: 12.10.2025).

3. Na PMYuF-2025 obsudili platformennuyu zanyatost'. URL: https://pravo.ru/lf/news/258714 (data obrascheniya: 06.10.2025).

4. Zaharov D.K. Upravlenie personalom s pomosch'yu operacionnyh modeley [Tekst] / D.K. Zaharov, E.V. Kashtanova, A.S. Lobacheva // UPIRR. — 2025. — № 1. — URL: https:// cyberleninka.ru/article/n/upravlenie-personalom-spomoschyu-operatsionnyh-modeley (data obrascheniya: 21.01.2026).

5. Eksperty VShE ocenili kolichestvo ih rabotnikov v RF. — URL: https://czn.mos.ru/EE/News/NewsCard/1127?_= Ehksperty-VShEh-ocenili-kolichestvo-ih-rabotnikov-v-RF (data obrascheniya: 06.10.2025).

6. Zaharov D.K. Tendencii upravleniya personalom v sovremennyh usloviyah ekonomiki Rossii [Tekst] / D.K. Zaharov, E.V. Kashtanova, A.S. Lobacheva // Upravlenie personalom i intellektual'nymi resursami v Rossii. 2025. — № 5. — S. 22–26. — DOI: https://doi.org/10.12737/ 2305-7807-2025-14-5-22-26 (data obrascheniya: 21.01.2026).

7. Palto E.A. Cifrovye trudovye platformy: harakteristika, osobennosti, riski [Tekst] / E.A. Palto // Problemy ekonomiki i informacionnyh tehnologiy: sbornik tezisov i statey dokladov 58-y nauchnoy konferencii aspirantov, magistrantov i studentov BGUIR, Minsk, 18–22 aprelya 2022 g. — Minsk: Izd-vo Belorusskogo gosudarstvennogo universiteta informatiki i radioelektroniki, 2022. — S. 292–294.

8. Shevchuk A.V. Rol' cifrovyh trudovyh platform v transformacii zanyatosti: ekonomiko-sociologicheskiy analiz [Tekst]: dis. … d-ra sociol. nauk. 22.00.03 / A.V. Shevchuk / NIU VShE. Moskva. — 2023. — 396 s. // HSE.ru. URL: https://www.hse.ru/data/2023/10/11/2063291963/ Rezyume_D_Shevchuk_09.10.23_fin.pdf (data obrascheniya:

9. Petrovskaya N.E. Cifrovye platformy kak dominantnyy vektor razvitiya global'nogo rynka truda [Tekst] / N.E. Petrovskaya // Upravlenie. — 2021. — № 2. — URL: https://cyberleninka.ru/article/n/tsifrovye-platformy-kakdominantnyy-vektor-razvitiya-globalnogo-rynka-truda (data obrascheniya: 10.10.2025).

10. Voronina E.I. Kak cifrovye platformy vliyayut na rynok truda [Tekst] / E.I. Voronina // Economics. — 2018. № 4. — URL: https://cyberleninka.ru/article/n/kak-tsifrovyeplatformy-vliyayut-na-rynok-truda (data obrascheniya: 10.10.2025).

11. Eurofound (2020), New forms of employment: 2020 update, New forms of employment series, Publications Office of the European Union, Luxembourg.

12. Parshutina I.G. Analiz vliyaniya informacionno-cifrovyh tehnologiy na social'no-trudovye otnosheniya na rynke truda [Tekst] / I.G. Parshutina, A.I. FilippovaGlebova // Vestnik OrelGAU. — 2023. — № 6. — URL: https://cyberleninka.ru/article/n/analiz-vliyaniya-informatsionno-tsifrovyh-tehnologiy-na-sotsialno-trudovyeotnosheniya-na-rynke-truda (data obrascheniya: 10.10.2025).

13. Drygina N.A. Cifrovye trudovye platformy kak sovremennaya forma zanyatosti [Tekst] / N.A. Drygina // Molodoy uchenyy. — 2023. — № 24. — S. 158–161. — URL: https://moluch.ru/archive/471/104050

14. Dzhem rabota [Elektronnyy resurs]. — URL: https://wwwjamjob.ru (data obrascheniya: 12.10.2025).

15. Ventra Go! [Elektronnyy resurs]. — URL: https://ventrago.

16. Moya smena. RF [Elektronnyy resurs]. — URL: https://moyasmena.rf (data obrascheniya: 12.10.2025).

17. Jump Work [Elektronnyy resurs]. — URL: https://jumpwork.ru (data obrascheniya: 12.10.2025).

18. Jump Finance [Elektronnyy resurs]. — URL: https://jump.finance (data obrascheniya: 12.10.2025).

19. My Gig [Elektronnyy resurs]. — URL: https://mygig.ru (data obrascheniya: 12.10.2025).

20. Yandeks Smena [Elektronnyy resurs]. — URL: https://smena.yandex.ru (data obrascheniya: 13.10.2025).

21. WowWorks [Elektronnyy resurs]. — URL: https://wowworks.ru (data obrascheniya: 13.10.2025).

22. Yandeks Pro [Elektronnyy resurs]. — URL: https://pro.yandex.ru/ru-ru/moskva (data obrascheniya: 13.10.2025).

23. Siti Start [Elektronnyy resurs]. — URL: https://citystart.ru (data obrascheniya: 13.10.2025).

24. Naymiks [Elektronnyy resurs]. — URL: https://naimix.ru/business (data obrascheniya: 15.10.2025).

25. Employ 24 [Elektronnyy resurs]. — URL: https://a2is.ru/catalog/platformy-dlya-frilanserov/employ24 (data obrascheniya: 15.10.2025).

26. Fiatti [Elektronnyy resurs]. — URL: https://a2is.ru/ catalog/platformy-dlya-frilanserov/fiatti (data obrascheniya: 15.10.2025).

27. Konsol' Pro [Elektronnyy resurs]. — URL: https:// konsol.pro (data obrascheniya: 15.10.2025).

28. Samozanyatye. rf [Elektronnyy resurs]. — URL: https:// samozanyatye.rf (data obrascheniya: 15.10.2025).

29. Servis massovyh vyplat dlya yuridicheskih lic [Elektronnyy resurs]. — URL: https://www.tbank.ru/corporate/payout (data obrascheniya: 15.10.2025).

30. Kadrovoe agentstvo Modern Staff [Elektronnyy resurs]. — URL: https://mstaff.ru (data obrascheniya: 15.10.2025).

31. Roket Vork [Elektronnyy resurs]. — URL: https://b2b.rocketwork.ru (data obrascheniya: 15.10.2025).

32. Qugo [Elektronnyy resurs]. — URL: https://qugo.ru (data obrascheniya: 15.10.2025).

33. YouDo [Elektronnyy resurs]. — URL: https://youdo.com (data obrascheniya: 15.10.2025).

34. Work Zilla [Elektronnyy resurs]. — URL: https://workzilla.com/clients (data obrascheniya: 15.10.2025).

35. Profi.ru [Elektronnyy resurs]. — URL: https://profi.ru/?srsltid=AfmBOooBYLhyyiEkQL273Hpr01cYFpOOEvrMmETho7JPwe2Tiyj1Ouh2 (data obrascheniya: 16.10.2025).

36. Yandeks Uslugi [Elektronnyy resurs]. — URL: https://uslugi.yandex.ru (data obrascheniya: 16.10.2025).

Login or Create
* Forgot password?