FOCUS HR-TOURISM IN CREATING A POSITIVE BRAND ENTERPRISES AND ORGANIZATIONS OF THE BELGOROD REGION
Abstract and keywords
Abstract (English):
The article considers essential characteristics of HR-tourism gaining more and more popularity at the present stage of economic development. The article considers the system of functioning of the HR-tourism. During the study, the authors found that the HR-tourism is of great relevance, on this basis, the program of business-tour of the Belgorod region is proposed. The attention is focused on the revitalization of the direction of the HR-marketing that is inextricably linked to a new trend in the recreation industry – HR-tourism. Attention is drawn to the use of HR-technologies, which market is growing. Because of active development of HR-sphere some world key trends are considered. Attention is drawn to the HR-system of new generation, which should be interesting not only for hrs, but all workers. It is noted that the development of HR-tourism in the area of human resource management in the region undoubtedly will position its social orientation.

Keywords:
HR-management, HR-tourism, HR-branding, HR-technology.
Text

Одним из направлений современного менеджмента, отражающим управление и развитие человеческих ресурсов в организации, выступает HR-менеджмент [4], или кадровый менеджмент, основной целью которого является поиск и подбор персонала, принятие на работу, обучение и развитие, кадровый аудит, мотивация высококвалифицированных работников, кадровое обеспечение, оценка персонала и др.

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