SUAI (International Business, docent)
Sankt-Peterburg, St. Petersburg, Russian Federation
St. Petersburg, Russian Federation
GRNTI 06.51 Мировое хозяйство. Международные экономические отношения
BBK 65 Экономика. Экономические науки
TBK 7731 Мировая экономика
This article is focused on a very popular method of doing business — international franchising. Particular emphasis is placed on such a fundamental question for franchising — as the history of its origin and development to the present day. The time period specified for the emergence of franchising. Based on historical examples, the evolutionary development of franchising is shown, starting from ancient times until the 21st century. The analysis of historical inconsistencies about the place of occurrence and the greatest distribution of this method of doing business was done. Considerable attention is paid to the spread of franchising in the United States and beyond, as the country in which commercial franchising has received the greatest popularity and has become a kind of benchmark for business success. Various temporary replicas and variations of franchising, even appearing initially in other countries, were implemented in one way or another in American companies — large corporations (for example, General Motors, Coca Cola, Rexall, etc.). Together with American popularity, the American franchise crisis in the 1970s gradually began to grow, which led to the emergence of legislative regulation of franchise business in the United States (FTC rule), as well as in the countries of its most successful distribution and use in business. The authors presented the model of internationalization of franchising on the Anglo-Saxon type, which shows the regions and countries of the phased spread of this type of business.
international franchising; franchise evolution; Anglo-Saxon franchise distribution model; franchise boom; franchise crisis; commercial franchise
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