graduate student
Russian Federation
The article discovers the methods of assessing the eff ectiveness of changes in the commodity portfolio aimed at ensuring balanced fi nancial resources of the company. The developed methodology is designed to control compliance of the obtained effect from the change of the commodity portfolio with the expectations of owners and managers of trading networks, what is the function of marketing audit. The proposed methodology is universal and can be used in marketing audit of the commodity portfolio of any organizations considering their specifics.
commodity portfolio, effectiveness, methodology, marketing audit, retail chains
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