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This article analyzes speech influence mechanisms and models in polycode and polymodal text. As an example, we took a sports coverages aired on regional television, since it is a polycode and polymodal composing. The publication presents speech influence mechanisms and models proposed by various researchers. Taking into consideration various points of view it can be assumed that speech influence in television sports coverage occurs through the information sharing on two levels proposed by A.A. Leontiev. This process is carried out either by introducing new knowledge about reality into the field of values of the recipient, on the basis of which he will change his behavior or his attitude to this reality, or by changing the field of values of the recipient without introducing new elements.
mechanism, model, speech influence, polycode and polymodal text, television sports coverage
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