Russian Federation
graduate student
The article reveals the main directions of the development of the stakeholder approach to improving the competitiveness of health resort organizations, based on identifying the needs of the main groups of stakeholders and meeting them. Wellness organizations that balance the interests of internal stakeholders are represented in the market of wellness services in the position of strong participants, which, combined with a focus on customer needs, provides leadership for a long period of time. The practical use of the stakeholder approach by the management of health resorts will allow implementing a sustainable development strategy aimed at improving the quality of services and expanding their accessibility to citizens.
health resort organizations, competitiveness, wellness services, stakeholder approach
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