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Home / Journals / Scientific Research and Development. Modern Communication Studies / Volume 11 Issue 4 / Communicative Ways and Means of Creating a Media Image «Yaroslavl Tourist»
Communicative Ways and Means of Creating a Media Image «Yaroslavl Tourist»
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COMMUNICATIVE WAYS AND MEANS OF CREATING A MEDIA IMAGE «YAROSLAVL TOURIST»
UDK 81 Лингвистика. Языкознание. Языки
Kolyshkina T. B. 1
Shustina I. V. 2
Authors:
1.  Financial University under the Government of the Russian Federation (Yaroslavl branch) (Department of State and Municipal Administration and Media Communications, associate professor)

2.  Yaroslavl Branch of the Financial University under the Government of the Russian Federation (Department of State and Municipal Administration and Media Communications, Associate Professor)

Type:
Article
DOI:
https://doi.org/10.12737/2587-9103-2022-11-4-66-74
Pages:
from 66 to 74
Status:
Published
Received:
10.08.2022
Accepted:
24.08.2022
Published:
24.08.2022
Subject area:
UDK 81 Лингвистика. Языкознание. Языки
Language:
Russian
Keywords:
media image, media image of the region, image of the region, communication, communicative ways and means of creating a media image
Abstract and keywords
Abstract (English):
The purpose of the article is to identify communicative ways and means to form a media image of Yaroslavl as a tourist center. A method of analysis of communicative products based on a consistent description of the basic categories that allow to establish the attitude of city guests to tourist sites is proposed. On the basis of content analysis and linguistic description, a meaningful interpretation of communicative products is carried out, conclusions are drawn regarding the regularities of using communicative methods of building a media image of tourist Yaroslavl. This allows you to develop recommendations for the organization of communication processes aimed at the formation of an attractive media image of the city.

Keywords:
media image, media image of the region, image of the region, communication, communicative ways and means of creating a media image
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