ORGANIZATIONAL, ECONOMIC AND MANAGEMENT DECISIONS OF SERVICE DEVELOPMENT IN TRADING NETWORKS BASED ON CLIENT-ORIENTED, VALUE-ORIENTED AND INTEGRATED APPROACHES
Abstract and keywords
Abstract (English):
Retail chains play a great role in development of trade branch in the territory, their contribution to GRP in Tatarstan makes 30% (2021). The development of retail network services, the introduction of modern tools and solutions to improve the quality of trade services can provide a higher level of end user satisfaction, the competitiveness of trade organizations. The main purpose of the research is to summarize modern organizational, economic and managerial solutions, which allow introducing service development measures. The article substantiates the necessity of using process, customer-oriented, integral approaches, which in complex allow optimizing business processes of a trade network, form own standards of interaction of all stakeholders inside the chain of consumer value chain of trade network, conduct integral assessment of service development, develop On the basis of the conducted assessment of three regional trading networks "Bakhhetle", "Edelweiss" a number of organizational-economic, managerial decisions, which are relevant to the practice and will allow to ensure the effective development of services and be sustainable in the consumer market, were proposed.

Keywords:
trading networks, services, organizational-economic, managerial, solution, tools, development
References

1. Kalashnikov, N. A. Vliyanie COVID-19 na cifrovuyu transformaciyu rossiyskih organizaciy v sfere riteyla / N. A. Kalashnikov // Ekonomika i upravlenie: problemy, resheniya. - 2021. - T. 4. - № 11(119). - S. 113-125. - DOIhttps://doi.org/10.36871/ek.up.p.r.2021.11.04.012. - EDN CIFJBA.

2. Maja Arslanagic-Kalajdzic, Selma Kadic-Maglajlic, Dario Miocevic, The power of emotional value: Moderating customer orientation effect in professional business services relationships, Industrial Marketing Management, Volume 88, 2020, Pages 12-21, ISSN 0019-8501, https://doi.org/10.1016/j.indmarman.2020.04.017.

3. Xuan Huong Ho, Dong Phong Nguyen, Julian Ming Sung Cheng, Angelina Nhat Hanh Le, Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers, Journal of Retailing and Consumer Services, Volume 66, 2022, 102950, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2022.102950.

4. Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram, Revisiting customer analytics capability for data-driven retailing, Journal of Retailing and Consumer Services, Volume 56, 2020, 102187, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2020.102187.

5. Douglas E. Hughes, Keith A. Richards, Roger Calantone, Brian Baldus, Richard A. Spreng, Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation, Journal of Retailing, Volume 95, Issue 2, 2019, Pages 130-143, ISSN 0022-4359, https://doi.org/10.1016/j.jretai.2019.03.003.

6. Karh, D. A. Aktual'nye podhody k formirovaniyu social'no orientirovannogo prodovol'stvennogo rynka : monografiya / D. A. Karh, O. V. Chugunova, N. V. Zavorohina. - Novosibirsk : SibAK, 2016. -186 s.

7. Cheglov, V. P. Transformaciya vnutrenney torgovli v Rossii v usloviyah cifrovizacii ekonomiki / V. P. Cheglov, A. N. Stolyarova // Menedzhment i biznes-administrirovanie. - 2020. - № 2. - S. 27-38.

8. Chkalova, O. V. Motivaciya i loyal'nost' personala v obespechenii kachestva uslug roznichnyh torgovyh setey / O. V. Chkalova, Yu. S. Valeeva // Aktual'nye problemy upravleniya : sb. nauch. st. po itogam V Vseros. nauch.-prakt. konf. - Nizhniy Novgorod, 2018. - S. 260-268.

9. Shnorr, Zh. P. Formaty torgovli: ponyatie, vidy i parametry, ih harakterizuyuschie / Zh.P. Shnorr // Vest. Sib. un-ta potreb. kooperacii. - 2012. - № 2 (3). - S. 71-77.

Login or Create
* Forgot password?