The article is devoted to the search for effective methods for developing critical and analytical thinking, the formation of moral guidelines and value systems in students based on the analysis of ethical principles in advertising and business using the concept of Carroll's pyramid. As a result, a comprehensive methodology was developed that combines pedagogical, ethical and business aspects. The research is based on the integration of knowledge of pedagogy, ethics and the theory of social responsibility of business. Case analysis methods, project activities and discussion platforms are used. This methodology was tested in the classroom, the results showed the effectiveness of the proposed approach in the formation of students’ value system. The proposed approach contributes to the education of socially responsible citizens. The study contributes to the development of methods for forming value orientations of the younger generation. The outcomes of the work can be applied in pedagogical practice to enhance the quality of moral education for schoolchildren in both basic and supplementary education.
integrated approach, ethical responsibility, value system, advertising, value system, foreign language
1. Ob utverzhdenii osnov gosudarstvennoy politiki po sohraneniyu i ukrepleniyu tradicionnyh rossiyskih duhovno-nravstvennyh cennostey: ukaz prezidenta Rossiyskoy Federacii ot 09.11.2022 g. № 809 [Elektronnyy resurs] // - URL: https://www.garant.ru/products/ipo/prime/doc/405579061/ (data obrascheniya: 26.05.2024).
2. Baykova L.I. Opyt i problemy nravstvennogo vospitaniya rebenka v sovremennoy shkole [Elektronnyy resurs] // Vestnik Bashkirskogo gosudarstvennogo pedagogicheskogo universiteta im. M. Akmully. — 2022. — URL: https://676.su/evA6 (data obrascheniya: 26.05.2024).
3. Carroll A.B. Carroll’s pyramid of CSR: taking another look [Elektronnyy resurs] // International Journal of Corporate Social Responsibility. — 2016. №1. Article no. 3. — URL: https://rdcu.be/dI3kt (data obrascheniya: 26.05.2024). DOI: https://doi.org/10.1186/s40991-016-0004-6
4. Krasnikova O.N. Integrirovannye uroki inostrannogo yazyka v nachal'noy shkole [Elektronnyy resurs] // Art Logos. — 2022. S.67-77. DOIhttps://doi.org/10.35231/25419803_2022_1_67. URL: https://676.su/lp7R (data obrascheniya: 26.05.2024). EDN: https://elibrary.ru/DPQFNV
5. Cvetkova I.V. Razvitie duhovno-nravstvennyh kachestv uchaschihsya v usloviyah obscheobrazovatel'noy organizacii [Elektronnyy resurs] // Mir nauki. Pedagogika i psihologiya. — 2020. - T.8. - № 1. S.1-8. - URL: https://u.to/ZMS1IA (data obrascheniya: 26.05.2024). EDN: https://elibrary.ru/YOZUQX
6. Gorbacheva I.E. Formirovanie moral'nogo samosoznaniya molodezhi, kak kraeugol'nyy kamen' nravstvennogo zdorov'ya nacii [Elektronnyy resurs] // Kriminologicheskiy zhurnal. — 2021. - № 1. S.106-109. DOIhttps://doi.org/10.24412/2687-0185-2021-106-109. - URL: https://676.su/r57j (data obrascheniya: 26.05.2024).
7. Smagina N.S Lingvodidakticheskiy potencial servisa «Ted-Ed» pri obuchenii audirovaniyu na angliyskom yazyke studentov neyazykovyh vuzov [Elektronnyy resurs] // Vestnik nauki. — 2024. T.2. - № 5 (74). S.425-429. — URL: https://676.su/UkhT (data obrascheniya: 26.05.2024). EDN: https://elibrary.ru/ZENIVJ
8. Sharapov R.O. Eticheskie problemy reklamy i puti ih resheniya [Elektronnyy resurs] // Prakticheskiy marketing. — 2024. № 2 (320). S. 39-43. DOIhttps://doi.org/10.24412/2071-3762-2024-232039-43. — URL: https://u.to/mcS1IA (data obrascheniya: 26.05.2024). DOI: https://doi.org/10.24412/2071-3762-2024-2320-39-43; EDN: https://elibrary.ru/FJHFNY
9. Iskanderov E.A.O Zloupotreblenie neyrolingvistichesakim programmnym obespecheniem v celenapravlennom vozdeystvii na predstaviteley podrastayuschego pokoleniya raznyh kul'tur [Elektronnyy resurs] // Obschestvo: sociologiya, psihologiya, pedagogika. 2023. № 8. S.65-71. - URL:https://676.su/jIzj (data obrascheniya: 26.05.2024). DOI: https://doi.org/10.24158/spp.2023.8.8; EDN: https://elibrary.ru/IECMVQ
10. Tolkovyy slovar' Ushakova [Elektronnyy resurs] // - URL: https://676.su/sdZr (data obrascheniya: 26.05.2024).
11. Sobolev I.D. Pravovoe regulirovanie otnosheniy v sfere social'noy otvetstvennosti biznesa i ih mesto v koncepcii social'nogo gosudarstva [Elektronnyy resurs] // Yuridicheskaya nauka. — 2023. № 4. S.103-107. - URL: https://676.su/w7fb (data obrascheniya: 26.05.2024). DOI: https://doi.org/10.56293/IJMSSSR.2022.4615; EDN: https://elibrary.ru/ANTRDZ
12. O zaschite prav potrebiteley: feder. zakon Ros. Federacii ot 07.02.1992 № 2300-1-FZ (red. Ot 04.08.2023) prinyat VS RF, vveden v deystvie so dnya oficial'nogo opublikovaniya v «Rossiyskoy gazete» ot 7 aprelya 1992 goda. P.5 st.5 Zakona vveden v deystvie 01.05.1992 g. [Elektronnyy resurs] - URL: https://base.garant.ru/10106035/ (data obrascheniya: 26.05.2024).
13. Kulikova O.O. Ispol'zovanie rolevyh igr kak sposob povysheniya motivacii studentov k osvoeniyu angliyskoy leksiki ekonomicheskoy napravlennosti [Elektronnyy resurs] // Mir nauki, kul'tury, obrazovaniya. — 2024. № 2 (105). S.143-145. - URL: https://676.su/V67w (Data obrascheniya: 26.05.2024). DOI: https://doi.org/10.24412/1991-5497-2024-2105-143-145; EDN: https://elibrary.ru/TSUKVF
14. Yusupov L. Motivaciya i ee rol' v processe effektivnogo izucheniya inostrannyh yazykov [Elektronnyy resurs] // Ssience and innovation. — 2022. Vol.1. - № 8.2. S.250-258. - URL: https://676.su/PH5F (Data obrascheniya: 26.05.2024).
15. Kilep G.L. Model' razvitiya kommunikativnoy kompetentnosti obuchayuschihsya osnovnoy shkoly sredstvami proektnoy deyatel'nosti [Elektronnyy resurs] // Innovative Science. 2024. No. 1-1. – URL: https://u.to/_4G1IA (Data obrascheniya: 26.05.2024).
16. Efimova M.Yu. Primenenie gruppovyh priemov raboty na urokah angliyskogo yazyka dlya povysheniya kommunikativnoy kompetencii obuchayuschihsya 5-11 klassov [Elektronnyy resurs] // Innovacionnaya nauka. — 2024. № 1-1. - URL: https://676.su/9MYC (data obrascheniya: 26.05.2024). EDN: https://elibrary.ru/MIFXZC
17. Aksenova N.A. Obsche uchebnye umeniya i navyki kak veduschie komponenty funkcional'noy gramotnosti uchaschihsya starshey shkoly [Elektronnyy resurs] // Mir nauki, kul'tury, obrazovaniya. — 2024. № 2 (105). S.10-13. - URL: https://676.su/XnKr (data obrascheniya: 26.05.2024). DOI: https://doi.org/10.24412/1991-5497-2024-2105-10-13; EDN: https://elibrary.ru/JTBWRR
18. Yakovlev S.V. Vospitanie cennostnyh osnovaniy nravstvennoy kul'tury lichnosti // Profil'naya shkola. T. 6. №1. 2018. S. 3-14. DOI: https://doi.org/10.12737/psh_1_2018_1; EDN: https://elibrary.ru/JYRVRR
19. Yakovlev S.V. Aksiologicheskie osnovy vospitaniya nravstvennoy kul'tury lichnosti v sisteme obschego obrazovaniya. Monografiya. M.: INFRA-M, 2016. 137 s. EDN: https://elibrary.ru/HJRJIM
