Digital ecosystem in HR process management

Natal'ya Kaufman; Svetlana Zelentsova

UDC 33 CSCSTI 06.81 Russian Classification of Professions by Education 38.03.03 Russian Library and Bibliographic Classification 65 Russian Trade and Bibliographic Classification 785 BISAC LAW056000

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DIGITAL ECOSYSTEM IN HR PROCESS MANAGEMENT Digital ecosystem in HR process management

АА Аа

Published in Journal of Management Studies · Volume 11, Issue 4 · Pages 74–81 · Rubric: Management

Received: 16.07.2024 Accepted: 16.07.2024 Published: 25.08.2025 Language of publication: ru-RU

Authors

Natal'ya Kaufman

ORCID

Svetlana Zelentsova

Natal'ya Kaufman

Academic degree: candidate of economic sciences

Science rang: docent

Surgut State University assistant professor · state municipal administration and personnel management · Russian Federation · Surgut

ORCID

Svetlana Zelentsova

Academic degree: candidate of economic sciences

Science rang: docent

Surgut State University Associate Professor · kafedra gosudarstvennogo i municipal'nogo upravleniya i upravleniya personalom · Russian Federation · Surgut

ABSTRACT

The article is devoted to the digital transformation of HR in Russian business, which intensified in the post-pandemic period. The forced transition to remote and hybrid work formats, as well as the migration of qualified personnel, led to a rethinking of the role of the HR service: from an administrative function, it turned into a strategic business partner. The article examines the evolution of the HR ecosystem, an integrated environment that combines technologies, processes and corporate culture for effective personnel management. Special attention is paid to the HR Zero concept, which involves radical automation of HR processes using artificial intelligence and blockchain, employee self-organization, and the transition from management to creating an environment of opportunity. Examples of companies implementing these principles are given. The authors emphasize that the HR ecosystem not only optimizes processes, but also changes the management philosophy, making the organization more flexible and employee-centered.

KEYWORDS

HR management, HR ecosystem, HR Zero concept, HR processes, personnel, organization, digitalization

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Otvetstvennyy redaktor

Elena Titova

titova_en@infra-m.ru

chief editor

Alexey Tebekin

tebekin@gmail.com

856

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GOST

Kaufman N. Y., Zelentsova S. Y. Digital ecosystem in HR process management // Journal of Management Studies. 2021. no. 4. pp. 74-81. URL: https://zh-szf.ru/en/nauka/publications/article/6a9c14a032807fdbab860965/digital-ecosystem-in-hr-process-management/view. (Date of access 13.11.2026).

MLA

Natal'ya Kaufman, Zelentsova S. Y.. "Digital ecosystem in HR process management." Journal of Management Studies 11.4 (2021): 74-81. URL: https://zh-szf.ru/en/nauka/publications/article/6a9c14a032807fdbab860965/digital-ecosystem-in-hr-process-management/view.

APA

Kaufman N. Y., Zelentsova S. Y. (2021). Digital ecosystem in HR process management. Journal of Management Studies, 11(4), 74-81. URL: https://zh-szf.ru/en/nauka/publications/article/6a9c14a032807fdbab860965/digital-ecosystem-in-hr-process-management/view

Chicago

Natal'ya Kaufman, Zelentsova S. Y.. "Digital ecosystem in HR process management." Journal of Management Studies 11, no. 4 (2021): 74-81. URL: https://zh-szf.ru/en/nauka/publications/article/6a9c14a032807fdbab860965/digital-ecosystem-in-hr-process-management/view.

WIKI

{{cite journal | author = Kaufman N. Y., Zelentsova S. Y. | title = Digital ecosystem in HR process management | journal = Journal of Management Studies | year = 2021 | volume = 11 | issue = 4 | pages = 74-81 | url = https://zh-szf.ru/en/nauka/publications/article/6a9c14a032807fdbab860965/digital-ecosystem-in-hr-process-management/view }}

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