student
Russian Federation
UDC 159.964.2
The purpose of the work is to examine the discursive space formed by the top officials of the US political parties from the perspective of the technological nature of verbal management of electoral choices. Methodologically, the study is based on a communicative and psychological approach, with a focus on the psychoanalytic schools of S. Freud and C. Jung. The use of discourse analysis and traditional document analysis has contributed to the direct identification of speech influence tools. The subject area is the mechanisms for achieving a verbal effect on the mindset and behavior patterns of the American electorate during the 2024 US presidential election. The theoretical significance of the study lies in the application of a comprehensive psychoanalytic approach to the examination of the primary political issues of interaction between citizens with active and passive suffrage. The practical significance lies in the identification of ideologized discursive units in the linguistic and semiotic space within the framework of determining the most effective communication strategies that affect the configuration of political forces in the state selected for analysis. The authors concluded that the retransmitted mental concepts have a deterministic influence on the outcome of the election cycle, and that it is important for candidates to have the necessary image for their target audience and to present unified archetypal images that meet the value and material expectations of U.S. citizens regarding the ideal head of state.
discursive technologies, psychological influence, speech practices, electoral preferences, presidential elections, psychoanalysis, manipulation, public opinion, semantic space, archetypes
1. Almond G.A., Verba S. Grazhdanskaya kul'tura (podhod k izucheniyu politicheskoy kul'tury) (I) // Politiya. - 2010. - №2 (57). – C. 122–144. EDN: https://elibrary.ru/TBEPHX
2. Artemov G.P. Politicheskie orientacii i elektoral'nye predpochteniya // Politicheskiy analiz. – 2001. – № 2. – S. 30-45. EDN: https://elibrary.ru/SFOCKF
3. Berger P., Lukman T. Social'noe konstruirovanie real'nosti. - M: Medium, 1995. 323 s.
4. Berneys E. Propaganda. M.: AST, 2025. 190 s.
5. Vendt A. Konstruktivizm v mezhdunarodnyh otnosheniyah. M.: Aleteyya, 2016. 309 s.
6. Davyborec E.N. Politicheskiy imidzh v kontekste informacionno-psihologicheskoy bezopasnosti lichnosti // Politicheskaya ekspertiza: POLITEKS. – 2015. – T. 11. - № 2. – S. 99-110. EDN: https://elibrary.ru/VZLJHV
7. Kachanov A.V. Elektoral'nyy absenteizm v sovremennoy Rossii // Gumanitarnye, social'no-ekonomicheskie i obschestvennye nauki. – 2020. – № 6. – S. 34-37. DOI: https://doi.org/10.23672/l1427-4664-8864-q; EDN: https://elibrary.ru/XCWYCM
8. Meleshkina E.Yu. Issledovaniya elektoral'nogo povedeniya: teoreticheskie modeli i problemy ih primeneniya // Politicheskaya nauka. - 2001. - №2. – S. 187–212. EDN: https://elibrary.ru/BDRGEX
9. Snitko M.V. Lingvokognitivnoe imidzhirovanie kak tehnologiya politicheskogo diskursa // Russian Linguistic Bulletin. - 2023. - №6 (42).
10. Stepanova N.V. Diskursivnaya lichnost' politika v zhanre amerikanskih politicheskih debatov: intertekstual'nye otsylki kak sredstvo aktualizacii diskreditiruyuschih taktik // Filologicheskie nauki. Voprosy teorii i praktiki. – 2023. – T. 16. - № 8. – S. 2344-2349. DOI: https://doi.org/10.30853/phil20230368; EDN: https://elibrary.ru/PBFUIW
11. Toloknev K.A. Model' vliyaniya cenzury na obschestvennoe mnenie v social'nyh media // Obschestvennye nauki i sovremennost'. – 2022. – № 1. – S. 127-144. DOI: https://doi.org/10.31857/S0869049922010075; EDN: https://elibrary.ru/FBYAVR
12. Freyd Z. Vvedenie v psihoanaliz. - M.: AST, 2025. 544 s.
13. Fuko M. Arheologiya znaniya. - M.: NIKA-CENTR, 1996. 198 s.
14. Habermas Yu. Novaya strukturnaya transformaciya publichnoy sfery i deliberativnaya politika. - M.: Novoe literaturnoe obozrenie, 2023. 104 s.
15. Hamutovskaya S.V. Elektoral'noe povedenie: osnovnye podhody k izucheniyu // Vesnіk BDU. Seryya 3, Gіstoryya. Fіlasofіya. Psіhalogіya. Palіtalogіya. Sacyyalogіya. Ekanomіka. Prava. – 2009. – № 2. – S. 57-60. EDN: https://elibrary.ru/TCRXKN
16. Chekunova M.A. «Diskursivnaya demokratiya» i specifika gosudarstvenno-vlastnogo diskursa v usloviyah razvitiya cifrovyh kommunikaciy // Cennosti i smysly. – 2018. – № 6(58). – S. 22-48. DOI: https://doi.org/10.24411/2071-6427-2018-10039; EDN: https://elibrary.ru/YSREAH
17. Chikileva L.S., Karapetova I.N. Inauguracionnyy narrativ mirovyh liderov: sravnitel'nyy aspekt // Rossiyskiy gumanitarnyy zhurnal. – 2025. – T. 14. - № 2. – S. 121-135. DOI: https://doi.org/10.15643/libartrus-2025.2.5; EDN: https://elibrary.ru/OJOYZD
18. Yung K. Arhetipy i kollektivnoe bessoznatel'noe. - M.: AST, 2025. 224 s.
19. Lipset S.M., Rokkan S. Cleavage structures, party systems, and voter alignments: an introduction // Party systems and voter alignments: cross-national perspectives. / Ed. by Lipset S.M., Rokkan S. N.Y.: Free Press, 1967. - p. 1-64.
